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# Reimagined Racecars
This Tune-Up Toyota Supra Set A New World Record

By Rahul Kalvapalle | Published 2014-10-24 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-supra
References: [gizmag](http://www.gizmag.com/ekanoo-racing-outlaw-supra/34404/) & [ekanooracing](http://www.ekanooracing.com/)

The Ekanoo Racing Outlaw Supra is a revamped and tuned-up version of the famous [Toyota](https://www.trendhunter.com/trends/lego-vehicle) Supra, a car that has always maintained a rich heritage of racing innovation. This new iteration of the Supra however elevates it to a different level of extreme drag-racing speed. This vehicle managed to cover a distance of a quarter mile (0.4 km) in just 6.05 seconds. This gives it a New Import World Record among Outlaw 6-Cylinder category cars.

The Ekanoo Racing Outlaw Supra was tuned by the Ekanoo Racing team and driven by Gary white. This reimagined Toyota Supra is fitted with a Toyota 2JZ engine with [Precision Turbo](https://www.trendhunter.com/trends/airpower-turbo-racer). It is also equipped with high-performance Liberty Transmission.

The record-setting run took place at the 2014/2015 Bahrain National Drag Racing Championship.

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 39% | Activity: 9% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Reimagined Racecars:** Innovations in tuning-up and revamping cars for extreme drag-racing speeds.
- **New Import World Record Setters:** Competitions and advancements in achieving new world records in the Outlaw 6-Cylinder category.
- **Precision Turbo and High-performance Transmission:** Use and development of high-tech and specific turbo and transmission systems in racing vehicles.

### Sectors Adopting This

- **Automotive:** Companies in the automotive industry can invest in creating and marketing specialty or customized cars for racing enthusiasts.
- **Sports and Racing Events:** Big companies, venue owners, and sports and racing organizations can collaborate in hosting and promoting drag-racing championships that feature these record-setting vehicles.
- **Aerospace and Defense:** Manufacturing companies for high-performance parts and systems of these vehicles may explore aerospace and defense industries to further develop and improve their products.

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