# Hybrid Parking Wars The Toyota Prius Steve Nash Ad Shows the Funny Side of Green Cars By Michael Hines | Published 2011-07-25 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-prius-steve-nash References: [autoblog](http://www.autoblog.com/2011/07/22/adspotting-prius-goes-funny-at-last/) & [youtube](http://www.youtube.com/watch?v=nXFF5_GIsV0&feature=player_embedded) [Toyota](https://www.trendhunter.com/trends/toyota-prius-prime) has ditched the flowers and rainbows for its newest [Prius](https://www.trendhunter.com/trends/2023-toyota-prius) ad, opting to go with dry humor and [NBA](https://www.trendhunter.com/trends/jurassic-park-themed-1) star power to promote its innovative hybrid. The Toyota Prius Steve Nash ad was created by Saatchi and Saatchi and features the NBA superstar giving a monologue about practice before ruthlessly cutting off an old lady in a parking lot. The commercial is a step in a different direction for Toyota, which has tried to promote the Earth-saving qualities of the Prius and its potential to create sunshine and rainbows on demand. Hopefully Toyota will continue to produce more of these funny and not-so-soft Prius ads. While you probably won't be laughing out loud at this ad, you are guaranteed to crack a smile when you see Nash doing his victory dance. You can check out the Toyota Prius Steve Nash ad in all of its glory here. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 10% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Dry Humor Advertising:** Opportunity for brands to use dry humor in their advertisements to create a memorable and engaging experience. - **Celebrity Endorsements:** Opportunity for brands to leverage the influence and popularity of celebrities to promote their products or services. - **Shifting Marketing Strategies:** Opportunity for brands to explore new and unconventional marketing strategies to stand out in a crowded marketplace. ### Who This Affects Most - **Automotive:** Opportunity for automotive companies to embrace humor and celebrity endorsements to attract customers and differentiate their brand. - **Advertising:** Opportunity for advertising agencies to develop creative and humorous campaigns that resonate with consumers. - **Entertainment:** Opportunity for entertainment industry to collaborate with brands and celebrities to create engaging and entertaining content for their target audience. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Style-Conscious PHEVs](https://www.trendhunter.com/trends/toyota-prius-prime.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Celebratory Plug-In Hybrid Vehicles](https://www.trendhunter.com/trends/2023-toyota-prius.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Empowering Car Ads](https://www.trendhunter.com/trends/carmax1.md) - [Fuel-Efficient Low Driving Cars](https://www.trendhunter.com/trends/2023-prius.md)