# Emotive Car Installations The Toyota Prius 'Cars That Feel' Respond to Human Interaction By Laura McQuarrie | Published 2014-06-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-prius-cars References: [campaignbrief](http://www.campaignbrief.com/2014/05/toyota-launches-cars-that-feel.html) & [vividsydney](http://www.vividsydney.com/events/cars-that-feel) As part of the Vivid Sydney festival on May 23rd, several [Toyota](https://www.trendhunter.com/trends/toyota-go) Prius Cars were set up in an [interactive installation](https://www.trendhunter.com/trends/rewilding-the-future) called 'Cars That Feel.' In partnership with Soap Creative, the Prius cars were given their own unique personalities and were able to [communicate in response to human interaction](https://www.trendhunter.com/trends/trutru-haptic) with color, light projections and sound. Soap Creative began working on the project as part of an internal research and development initiative, but Toyota was officially brought on board because it was a perfect fit for the automotive brand. Soap captured a time lapse of the event, where festivalgoers were encouraged to snap and share photos with the #CarsThatFeel tag. Periodically, the windows on the car displayed messages like "hug me," "kiss me" and "tickle me," and the car's requests were satisfied. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Car Installations:** Creating interactive experiences within cars by incorporating human interaction with color, light projections, and sound. - **Personalized Automotive Branding:** Developing unique personalities for cars to enhance brand engagement and create memorable experiences for consumers. - **Social Media Integration in Car Events:** Promoting engagement and user-generated content by encouraging festivalgoers to share photos and experiences using event-specific hashtags. ### Industries Being Reshaped - **Automotive:** Exploring innovative ways to create personalized and interactive experiences within cars to attract and engage customers. - **Marketing and Advertising:** Utilizing interactive car installations as a creative branding tool to captivate audiences and strengthen brand presence. - **Event Management:** Incorporating social media integration and interactive experiences to enhance participant engagement and create memorable events. ## Related on Trend Hunter - [Immersive Auto-Focused Artistic Experiences](https://www.trendhunter.com/trends/artistic-experience.md) - [Dynamic Australian Automobile Platforms](https://www.trendhunter.com/trends/toyota-go.md) - [Emoting-Grille Car Concepts](https://www.trendhunter.com/trends/i-vision-dee.md) - [Immersive Solar-Powered Installations](https://www.trendhunter.com/trends/8-minutes-and-20-seconds.md) - [Emotive EV Charging Stations](https://www.trendhunter.com/trends/kvitter-ev-charger.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Collaboration Fashion Designer Vehicles](https://www.trendhunter.com/trends/toyota-aygo-x-undercover.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Futuristic Imaginative Design Concepts](https://www.trendhunter.com/trends/ecollection.md)