# Toyota Prius Campaign Prostitute, Lover, Killer By Ayman | Published 2008-03-02 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-prius-campaign References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/03/well-at-least-he-drives-prius.html) [Toyota](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials) thinks that sometimes you gotta overlook and forgive a man's wrongdoing, as long as he is driving a [Prius](https://www.trendhunter.com/trends/2023-toyota-prius)! This new Toyota Prius campaign uses a backdrop of three pretty immoral acts with the tagline, “Well, at least he drives a Prius.” 'Killer' shows a man dragging a dead body into the lake. 'Lover' shows a wife making out with the gardener while the husband is at the doorsteps (How very Desperate Housewives). And 'Prostitute' shows a man in a Prius chatting up a street hooker. These ads aren't actually official, they were created by art director David Krulik (Bed & Breakfast Advertising Agency) as an unsolicited project during his spare time to enhance his portfolio and gain word of mouth. The ads were photographed by Luke Stettner. I think Krulik did a great job in producing ads that are more exciting than most official Toyota campaigns. He surely deserves the attention. I wouldn't forgive a man killing me or doing my wife unless he has a [Lamborghini](https://www.trendhunter.com/trends/movember-2). That's how I roll. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Provocative Advertising:** Opportunities to create edgy and attention-grabbing campaigns that push societal boundaries to generate buzz and brand recognition. - **Unofficial Brand Advocacy:** The potential for talented individuals to create unsolicited projects to enhance their portfolios and gain recognition, showcasing their skills and creativity. - **Alternative Vehicle Marketing:** The use of unconventional and bold advertising strategies to promote eco-friendly vehicles, challenging traditional approaches in the automotive industry. ### Industries Being Reshaped - **Advertising:** The advertising industry can embrace the use of provocative and attention-grabbing campaigns to captivate audiences and create a unique brand image. - **Creative Portfolio Development:** The creative industry can leverage unsolicited projects as a means to showcase talent, gain word of mouth, and attract new opportunities. - **Automotive:** The automotive industry can explore alternative marketing strategies and disrupt traditional approaches to promote eco-friendly vehicles, targeting a broader consumer base. ## Related on Trend Hunter - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md)