# Foam-Bodied Beach Cruisers The Toyota Me.We is a Lightweight EV with a Foam Body and Bamboo Floors By Michael Hines | Published 2013-04-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-mewe References: [carbuzz](http://www.carbuzz.com/news/2013/4/24/Toyota-Me-We-Thinks-Out-of-the-Box-7714039/) & [toyota](http://www.toyota.com/) The new [Toyota](https://www.trendhunter.com/trends/toyota-land-cruiser-se-concept) Me.We is as amorphous a concept car as they come. Designed by Jean-Marie Massaud, the Me.We, in Toyota's words, was created to increase the capability, quality and pleasure of the car. The mini is an EV powered by four in-wheel motors. The Me.We. keeps things light (it weighs just 1,653 pounds) with its bamboo floors, aluminum frame and foam body panels. The Toyota Me.We has a unique feature in that *all* of its windows can be rolled down. A waterproof neoprene luggage cover can be used to keep rooftop items dry and a folding bench allows the Me.We to act as a [pseudo pickup truck](https://www.trendhunter.com/trends/imv-origin). The Toyota Me.We is as out-there as [concept cars](https://www.trendhunter.com/trends/meta-turismo) come. That being said, the concept does have features that could be implemented in future Toyota models, at least from a structural standpoint. Check out the video to see Moussad describing the Toyota Me.We in further detail. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 20% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Lightweight Evs:** The Toyota Me.We utilizes foam and bamboo materials, inspiring a trend towards lightweight EVs with sustainable and eco-friendly materials. - **Expandable Car Designs:** The Toyota Me.We's waterproof neoprene luggage cover and folding bench suggest a trend towards expandable car designs that can adapt to changing needs such as pickup truck functionality. - **All-window Cars:** The Toyota Me.We's unique feature of rolling down all windows could lead to a trend of all-window cars for better air flow and comfort. ### Industries Being Reshaped - **Automotive:** The automotive industry can incorporate eco-friendly and expandable design trends in future car models to meet consumers' changing demands for sustainability and versatility. - **Eco-friendly Materials:** The use of sustainable materials such as foam and bamboo in the Toyota Me.We suggests an opportunity for the eco-friendly materials industry to grow and provide innovative alternatives to traditional automotive materials. - **Lifestyle:** The Toyota Me.We's flexibility and adaptability may appeal to the lifestyle industry in creating products that cater to consumer's shifting needs and preferences. ## Related on Trend Hunter - [All-Electric SUV Concepts](https://www.trendhunter.com/trends/toyota-land-cruiser-se-concept.md) - [Micro Camper Concept Vans](https://www.trendhunter.com/trends/kayoibakok.md) - [Transparent Sphere Vehicles](https://www.trendhunter.com/trends/sphere-vehicle.md) - [Futuristic Imaginative Design Concepts](https://www.trendhunter.com/trends/ecollection.md) - [Wheel-Free Assisted Mobility Chairs](https://www.trendhunter.com/trends/toyota-walk-me.md) - [Sculpted Zero-Emissions Crossovers](https://www.trendhunter.com/trends/toyota-sport-crossover-concept.md) - [Gen Z-Targeted Car Concepts](https://www.trendhunter.com/trends/toyota-bz.md) - [Interplanetary Exploration Vehicle Concepts](https://www.trendhunter.com/trends/toyota-baby-lunar-cruiser.md) - [Child Mobility Concepts](https://www.trendhunter.com/trends/selfdriving-ev.md)