# Selling Cars With Gangster Animals Toyota Matrix 2009 Campaign By Ayman | Published 2008-07-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-matrix-2009-canadian-prairie References: [adsoftheworld](http://adsoftheworld.com/media/print/canadian_prairie_toyota_dealers_cow?size=_original) Check out those gold teeth grills on the pony! I'm loving this fun **2009 [Toyota](https://www.trendhunter.com/trends/starbase) [Matrix](https://www.trendhunter.com/trends/matrix-x-little-miss-holiday)** ad campaign for the *Canadian Prairie Toyota Dealers*. Created by [Venture Communications](https://www.trendhunter.com/trends/greenworks-venture), Toronto, the print ads showcase the arrival of the urban-inspired, 2009 Toyota Matrix to the Prairies. In order to do that, they have some pretty gangster looking animals. In addition to the pony with the pimped out teeth, we have a cow with a band-aid on its cheek, and a sheep with a gangster comb on its head. The cow and sheep play the role very well, with a cold and mean stare into the camera. I like the art direction which reflects both the urban characteristics of the car and vibe of the Canadian Prairie region. The creative team includes directors Jon Mychajlyszyn & Art Director Brad Van Schaik, copywriter Klint Davies and graphic designer Marcelle Faucher. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 75% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Urban-inspired Advertising Campaigns:** Explore the opportunity to create bold and unique advertising campaigns that reflect urban characteristics in order to resonate with target audiences. - **Creative Animal Marketing:** Consider incorporating animal imagery and symbolism in marketing campaigns to capture attention and create a memorable brand image. - **Regional Branding:** Tap into the cultural vibes and characteristics of specific regions to create targeted marketing campaigns that engage with local communities. ### Sectors Adopting This - **Automotive:** The automotive industry can leverage these trends to create innovative and attention-grabbing advertising campaigns that appeal to modern consumers. - **Marketing & Advertising:** Marketing and advertising agencies can explore new avenues of creativity by incorporating inventive and unique approaches into their campaigns. - **Regional Tourism:** Tourism companies can take inspiration from this campaign and develop strategies to promote regional attractions and experiences in a creative and engaging way. ## Related on Trend Hunter - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md)