# Urban Micro Cars The Toyota iQ By Going Like Sixty | Published 2008-10-14 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-iq-is-tiniest-car-ever-only-gets-57-mpg References: [treehugger](http://www.treehugger.com/files/2008/10/toyota-iq-small-car-fuel-efficient-57-mpg-diesel.php) & [toyota](http://www.toyota.co.uk/cgi-bin/toyota/bv/frame_start.jsp?id=iQ_exp) [Toyota](https://www.trendhunter.com/trends/toyota-aygo-x) iQ City Car is the tiniest car since R.E. Olds unhitched a horse and added a one lung engine and puttered around. But the Toyota iQ is making a real impression because of its 3+1 seating arrangement; the [London Royal College of Art](https://www.trendhunter.com/trends/visionary-art-challenge) really likes the design. It’s also the first car with rear air bags. 57 miles per gallon for diesel seems rather conservative considering how teeny the car really is. Toyota said today car will be imported to U.S. under the Scion badge. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Micro Cars:** The trend of micro cars like Toyota iQ offers disruptive innovation opportunities for urban transportation, reducing congestion and increasing fuel efficiency. - **3+1 Seating Arrangement:** The trend of 3+1 seating arrangement in micro cars presents disruptive innovation opportunities for compact and flexible urban commuting, accommodating more passengers in limited space. - **Rear Air Bags:** The trend of rear air bags in micro cars like Toyota iQ introduces disruptive innovation opportunities for enhancing safety and protection for passengers in small-sized vehicles. ### Where This Applies - **Automotive:** The automotive industry can leverage micro cars to tap into the growing demand for compact and eco-friendly vehicles in urban areas, embracing disruptive innovation in transportation. - **Urban Transportation:** The urban transportation industry can benefit from the trend of micro cars and 3+1 seating arrangement, revolutionizing commuting methods and addressing the challenges of crowded cities. - **Automotive Safety:** The automotive safety industry can seize the opportunity of rear air bags in micro cars to develop advanced safety systems and solutions for small-sized vehicles, driving disruptive innovation in safety technology. ## Related on Trend Hunter - [Miniature DIY Cars](https://www.trendhunter.com/trends/peel-p50.md) - [Compact Electric City Cars](https://www.trendhunter.com/trends/kg-motors.md) - [City-Friendly Crossover Cars](https://www.trendhunter.com/trends/toyota-aygo-x.md) - [Two-Seater Solar-Powered EVs](https://www.trendhunter.com/trends/toyota-ftme.md) - [Fuel-Efficient Low Driving Cars](https://www.trendhunter.com/trends/2023-prius.md) - [Electric City-Friendly Microcars](https://www.trendhunter.com/trends/tesla-mini.md) - [All-Electric Tiny Crossover Cars](https://www.trendhunter.com/trends/mini-aceman.md) - [Bright Miniature Electric Vehicles](https://www.trendhunter.com/trends/topolino-ev.md) - [Miniscule Electric SUVs](https://www.trendhunter.com/trends/mini-suv.md)