# Stylish High-End Midsize SUVs The 2024 Toyota Grand Highlander is an All-New Option By Michael Hemsworth | Published 2023-02-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-grand-highlander References: [hiconsumption](https://hiconsumption.com/2024-toyota-grand-highlander/) & [toyota](https://www.toyota.com/upcoming-vehicles/grandhighlander/)  The [2024](https://www.trendhunter.com/trends/2024-toyota-century) [Toyota](https://www.trendhunter.com/trends/2026-toyota-land-cruiser-hybrid-300) Grand Highlander has been unveiled as an all-new model option from the automotive brand that promises to deliver exceptional comfort, convenience, performance and style. The vehicle features the same three-row design as the original Highlander model, but benefits from a 116-inch wheelbase that comes in as nearly four-inches longer than the original. This results in 97.5-cubic-feet of space on the inter with the seats folded down to make it great for hauling essential gear. The 2024 Toyota Grand Highlander comes in three powertrain options including a 2.4-liter turbo four-cylinder gas engine, a 2.5-liter [hybrid engine](https://www.trendhunter.com/trends/rav4) and the Hybrid MAX. Drivers can also take advantage of a 12.3-inch multimedia display, a digital rearview mirror, a heads-up display and more. Image Credit: Toyota ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 73% | Activity: 25% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **High-end Midsize Suvs:** Automakers can focus on integrating technological advancements, including the incorporation of VR and AR to design and prototype vehicles, thus revolutionizing the production process. - **Hybrid Powertrains:** Automakers can capitalize on the growing trend of consumers shifting towards eco-friendly cars by introducing more hybrid options like the 2.5-liter hybrid engine and Hybrid MAX in the Toyota Grand Highlander. - **Digital Displays:** Automakers can revolutionize in-car technology by introducing more advanced features like a 12.3-inch multimedia display and a heads-up display in upcoming models. ### Where This Applies - **Automotive Industry:** Automotive companies can focus on the development and launch of more luxury SUV models with advanced features to cater to the growing demand for high-end vehicles. - **Technology Industry:** Technology companies can work with automakers to develop and incorporate digital displays, AR, VR, and other innovative tech in vehicles to enhance the driving experience. - **Green Energy Industry:** With the world shifting towards sustainable and eco-friendly practices, Green Energy companies can partner with automakers to develop hybrid and electric powertrains that appeal to eco-conscious consumers. ## Related on Trend Hunter - [Full-Size Hybrid SUVs](https://www.trendhunter.com/trends/2026-toyota-land-cruiser-hybrid-300.md) - [Tech-Packed Full-Sized SUVs](https://www.trendhunter.com/trends/toyota-sequoia.md) - [Plushly Appointed Passenger SUVs](https://www.trendhunter.com/trends/2024-toyota-century.md) - [Radically Redesigned Off-Road SUVs](https://www.trendhunter.com/trends/2024-toyota-land-cruiser.md) - [Angular Trail-Ready SUV Models](https://www.trendhunter.com/trends/2024-lexus-gx.md) - [Sporty Contrasting SUV Models](https://www.trendhunter.com/trends/toyota-rav4-gr-sport.md) - [Style-Conscious Off-Road SUVs](https://www.trendhunter.com/trends/2025-toyota-4runner.md) - [Comfortable Performance Pickup Trucks](https://www.trendhunter.com/trends/2025-toyota-tundra.md) - [Tech-Rich Hybrid SUVs](https://www.trendhunter.com/trends/2023-toyota-rav4.md)