# Happiness-Inspired Concept Cars The Toyota FT-HT Yuejia Has Six Individual Seats and Suicide Doors By Michael Hines | Published 2013-04-26 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-ftht-yuejia References: [gizmag](http://www.gizmag.com/toyota-ft-ht-concept-shanghai/27197/) & [toyota](http://www.toyota.com/) The [Toyota](https://www.trendhunter.com/trends/toyota-bz) FT-HT Yuejia is one of the most interesting concept cars the Japanese automaker has brought to the 2013 Shanghai Motor Show (Toyota brought 50 models in total). The FT-HT Yuejia (Yuejia means happiness) is a six-seater with an intriguing interior and exterior. For starters, the happiness doesn’t have any B-pillars. This provides more interior space and allows for the concept to have three rows consisting of two independent seats each. The four-door ride also has suicide doors. That’s right, suicide doors on a Toyota. The exterior of the Toyota FT-HT Yuejia is highlighted by an oversized grille and curvaceous taillights. The car is a [hybrid](https://www.trendhunter.com/trends/rav4) and will be developed exclusively for the Chinese market. No word yet on pricing or availability. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 72% | Activity: 26% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Happiness-inspired Concept Cars:** Disruptive Innovation Opportunity: Develop concept cars with unique interior and exterior features that prioritize happiness and well-being. - **B-pillar-free Design:** Disruptive Innovation Opportunity: Design cars without B-pillars to maximize interior space and create a more open and spacious experience for passengers. - **Suicide Doors on Non-luxury Cars:** Disruptive Innovation Opportunity: Introduce suicide doors on non-luxury cars to offer a unique and stylish entrance for passengers. ### Where This Applies - **Automotive:** Disruptive Innovation Opportunity: Incorporate happiness-inspired design elements into automotive products to enhance customer satisfaction and differentiate from competitors. - **Hybrid Cars:** Disruptive Innovation Opportunity: Develop unique hybrid cars specifically tailored to the Chinese market, offering eco-friendly features and innovative design. - **Chinese Automotive Market:** Disruptive Innovation Opportunity: Capitalize on the growing demand for innovative vehicles in the Chinese market by offering exclusive models with advanced features and distinct design elements. ## Related on Trend Hunter - [Gen Z-Targeted Car Concepts](https://www.trendhunter.com/trends/toyota-bz.md) - [Two-Seater Solar-Powered EVs](https://www.trendhunter.com/trends/toyota-ftme.md) - [Futuristic Imaginative Design Concepts](https://www.trendhunter.com/trends/ecollection.md) - [All-Electric SUV Concepts](https://www.trendhunter.com/trends/toyota-land-cruiser-se-concept.md) - [Ultra-Modern Bi-Tone CUVs](https://www.trendhunter.com/trends/toyota-chr-prologue.md) - [Collaboration Fashion Designer Vehicles](https://www.trendhunter.com/trends/toyota-aygo-x-undercover.md) - [Tranquil Interior Autonomous Vehicles](https://www.trendhunter.com/trends/hyundai-ioniq-seven.md) - [Plushly Appointed Passenger SUVs](https://www.trendhunter.com/trends/2024-toyota-century.md) - [Japanese Customer Race Cars](https://www.trendhunter.com/trends/toyota-gr-gt3.md)