# Affordable Eco Concept Cars The Toyota FT-CH is a Snappy Hybrid We May See on the Road By Marissa Liu | Published 2010-01-12 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-ft-ch References: [dvice](http://dvice.com/archives/2010/01/toyota-intros-p.php) [Toyota](https://www.trendhunter.com/trends/toyota-chr-prologue) unveiled a small hybrid concept car at the Detroit Auto Show. The Toyota FT-CH may actually be a car we soon see on showroom floors. It is a lower priced model than the popular [Prius](https://www.trendhunter.com/trends/2023-prius) and is aimed at a younger market. In fact the Toyota FT-CH could be called the Prius’ younger brother. Aside from being cheaper, it is smaller than a Prius and its design references Contra, Megaman and Super Mario Brothers. A two-door four-seater designed by the [European Design and Development](https://www.trendhunter.com/trends/new-energy-commercial-vehicle) center in France, the Toyota FT-CH could because an extraordinarily popular, eco-conscious model for the company if it ever makes it to the showroom. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 26% | Activity: 90% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Affordable Eco Concept Cars:** The Toyota FT-CH provides an opportunity for automakers to develop more affordable and eco-friendly hybrid models targeted towards a younger market. - **Compact Hybrid Vehicles:** The smaller size of the Toyota FT-CH opens up possibilities for creating compact, fuel-efficient hybrid vehicles with a unique design aesthetic. - **Youth-oriented Green Cars:** The Toyota FT-CH's target audience of younger drivers highlights the potential for developing green cars that cater to their preferences and budget. ### Sectors Adopting This - **Automotive:** The automotive industry can explore the opportunity to develop more affordable and youth-oriented hybrid vehicles like the Toyota FT-CH. - **Design and Development:** The design and development industry can leverage the popularity of the Toyota FT-CH's unique design references to create innovative and visually appealing hybrid vehicles. - **Clean Energy:** The clean energy industry can capitalize on the growing demand for eco-conscious cars by supporting the development and adoption of affordable and eco-friendly hybrid models. ## Related on Trend Hunter - [Ultra-Modern Bi-Tone CUVs](https://www.trendhunter.com/trends/toyota-chr-prologue.md) - [Gen Z-Targeted Car Concepts](https://www.trendhunter.com/trends/toyota-bz.md) - [Compact Electric Urbanite CUVs](https://www.trendhunter.com/trends/toyota-chr-electric.md) - [Sculpted Zero-Emissions Crossovers](https://www.trendhunter.com/trends/toyota-sport-crossover-concept.md) - [Fuel-Efficient Low Driving Cars](https://www.trendhunter.com/trends/2023-prius.md) - [Traditional Vehicle Hydrogen Concepts](https://www.trendhunter.com/trends/corolla-cross-hydrogen-concept.md) - [Futuristic Imaginative Design Concepts](https://www.trendhunter.com/trends/ecollection.md) - [Style-Conscious PHEVs](https://www.trendhunter.com/trends/toyota-prius-prime.md) - [City-Friendly Crossover Cars](https://www.trendhunter.com/trends/toyota-aygo-x.md)