# Car-Less Auto Ads The 'Toyota Curve' Print is a Simple Photograph That Gets the Point Across By Senduran Bhakthakumaran | Published 2012-04-07 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-curve References: [creativecriminals](http://creativecriminals.com/print/toyota-curve/) & [bestadsontv](http://www.bestadsontv.com/ad/43821/Toyota-Curve) This is an interesting attempt at an [advert poster](https://www.trendhunter.com/trends/3d-billboards) shown through the '[Toyota](https://www.trendhunter.com/trends/toyota-2) Curve' print as the advertised Toyota [FJ Cruiser](https://www.trendhunter.com/trends/toyota-x-the-wiggles) 4x4 is no where to be seen. The poster is a simple picture that's been edited of a curving road on a mountain. The metal roadside is broke to make it seem like a car wasn't able to make the curve, but slick viewers will realize that the metal is bent towards the road meaning the vehicle must have come up from the mountain range and back onto the road. This ad promoting Toyota's newest road vehicle highlights the rugged features of the new car. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Disappearing Cars:** An emerging trend in automotive advertising where cars are intentionally left out of advertisements to create intrigue and generate interest. - **Minimalistic Prints:** A trend in print advertising where simple and minimalistic images are used to convey a message and capture attention. - **Hidden Messages:** A trend in advertising that involves hiding subtle messages or clues within an ad to engage viewers and create a sense of discovery. ### Industries Being Reshaped - **Automotive:** Disruptive innovation opportunity: Explore new ways to showcase car features without actually showing the car, focusing on the emotions and experiences associated with owning the vehicle. - **Advertising:** Disruptive innovation opportunity: Develop unconventional advertising techniques that captivate viewers by leaving out key elements, creating intrigue and stimulating curiosity. - **Photography:** Disruptive innovation opportunity: Experiment with minimalist photography styles that focus on simplicity, engaging viewers with their thought-provoking and intriguing nature. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Stout Off-Road SUV Models](https://www.trendhunter.com/trends/2026-toyota-corolla-cross-nasu-edition.md) - [City-Friendly Crossover Cars](https://www.trendhunter.com/trends/toyota-aygo-x.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md)