# Humans as Ninja Kittens Toyota Corolla “Lil' Action” Campaign By Ayman | Published 2008-11-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-corolla-ninja-kittens-commercial-video References: [youtube](http://www.youtube.com/watch?v=7245jE1FS9U) & [corolla.au](http://www.corolla.com.au/) [Toyota](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials) Australia has released a fun commercial in its ‘[Corolla](https://www.trendhunter.com/trends/toyota-corolla-hatchback-fx-edition). Packed with a Lil’ Action’ 2008 campaign that features 'adorable' Ninja Kittens. Ad agency [Publicis Mojo](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching), Sydney created the TV spot in an action-series style with a nod to James Bond and Guy Richie movies. This first episode, *The Heist*, features Ninja Kittens that fight and take a Toyota Corolla hostage. The commercial was directed by Garth Davis with creative director Micah Walker, art director Michael Spirkovski and copywriter Grant McAloon. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 38% | Activity: 87% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Action-series Style Commercials:** Disruptive innovation opportunity: Create action-packed commercials that engage and entertain audiences, drawing inspiration from popular film genres like James Bond and Guy Richie movies. - **Adorable Mascots:** Disruptive innovation opportunity: Develop cute and engaging mascots to captivate consumers and enhance brand recognition and loyalty. - **Creative Collaborations:** Disruptive innovation opportunity: Foster partnerships between ad agencies, directors, and creative talents to produce compelling and memorable advertisements. ### Who This Affects Most - **Advertising:** Disruptive innovation opportunity: Use innovative and attention-grabbing methods to create effective advertising campaigns that resonate with consumers. - **Automotive:** Disruptive innovation opportunity: Utilize creative storytelling and unique concepts in automotive marketing to make vehicles more appealing and stand out in a competitive market. - **Film and Entertainment:** Disruptive innovation opportunity: Incorporate elements from popular film genres into commercials, creating a unique and captivating viewing experience for audiences. ## Related on Trend Hunter - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Mischievous Feline Food Campaigns](https://www.trendhunter.com/trends/its-great-to-be-a-cat-campaign.md) - [Brush-Painted Cat Commercials](https://www.trendhunter.com/trends/nisshin-seifun.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)