# AI-Generated Auto Ads Saatchi LA Taught IBM Watson to Generate Toyota Car Ads By Laura McQuarrie | Published 2017-05-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-car-ads References: [adweek](http://www.adweek.com/digital/saatchi-la-trained-ibm-watson-to-write-thousands-of-ads-for-toyota/) There are countless [Toyota](https://www.trendhunter.com/trends/toyota-2) car ads that have been created over time, but the newest ones feature words from the brain of [IBM](https://www.trendhunter.com/trends/catch-me-up-feature) Watson. Saatchi LA worked on the campaign called 'Thousands of Ways to Say Yes,' which involved the creation of a thousand ads that will target [Facebook](https://www.trendhunter.com/trends/omneky) users based on their specific interests. During the project, it was said to be a challenge to teach the supercomputer to string together cohesive sentences, but Watson ultimately ended up generating hundreds of phrases, such as "Yes, this car is an ode to tech," and "Yes, it will turn heads on the moon." With all of its tech-focused features, the car now has an ad that appeals to those who are interested in the latest automotive technologies. Although IBM Watson has been used for everything from ideation to powering innovative products and services, the use of artificial intelligence for advertising has yet to be explored to the fullest. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 14% | Activity: 66% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **AI-generated Ads:** The use of AI to generate ads presents a disruptive innovation opportunity in the advertising industry. - **Personalized Advertising:** The creation of ads tailored to specific user interests showcases the potential for personalized advertising. - **AI in Marketing:** The integration of AI, such as IBM Watson, in marketing strategies opens up new opportunities for targeted campaigns. ### Where This Applies - **Advertising:** The advertising industry can embrace AI technology to streamline ad creation and target specific consumer interests. - **Automotive:** The automotive industry can leverage AI-generated ads to promote their vehicles' innovative features and attract tech-savvy consumers. - **Marketing:** AI has the potential to revolutionize marketing by enabling personalized campaigns tailored to individual consumer preferences. ## Related on Trend Hunter - [AI-Generative Chocolate Campaigns](https://www.trendhunter.com/trends/kitkat.md) - [GenAI TV Ads](https://www.trendhunter.com/trends/ai-generated-ad-service.md) - [Auto-Focused AI Marketing Tools](https://www.trendhunter.com/trends/dealer-creative-ai.md) - [AI-Embracing Asian Cuisine Ads](https://www.trendhunter.com/trends/teriyaki-madness-whats-with-bob.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [AI-Generated Ad Tools](https://www.trendhunter.com/trends/aigenerated-ad.md) - [AI-Generated Kettle Ads](https://www.trendhunter.com/trends/a-moment-of-me-time.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [AI Video Advertisement Generators](https://www.trendhunter.com/trends/adcreative-ai.md)