# Recycled Car Component Sneakers The Toyoda Goes x Asics Gel-Sonoma 15-50 is Sustainably Crafted By Michael Hemsworth | Published 2023-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/toyoda-goes-x-asics-gelsonoma-1550 References: [hiconsumption](https://hiconsumption.com/toyoda-gosei-x-asics-gel-sonoma-15-50/) & [asics](https://www.asics.com/jp/ja-jp/gel-sonoma-15-50/p/1201A727-100.html) The Toyoda Goes x Asics Gel-Sonoma 15-50 sneakers have been created by the Toyota Group member and the sportswear brand that make use of unexpected materials for a sport-ready footwear style. The sneakers are constructed with recycled airbag fabric along with steering wheel leather scraps to give the footwear style a decidedly eco-focused silhouette. The shoes maintain a white and red aesthetic that's offset by a black outsole ready to offer impressive grip on a range of terrain. The Toyoda Goes x Asics Gel-Sonoma 15-50 sneakers are available now on the Asics website where shoppers in Japan can pick them up for ¥16,500 (around $123). The sneakers identify how waste materials can be utilized to craft high-quality products in a cross-market manner. Image Credit: Toyoda Gesei | Asics ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 80% | Activity: 72% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Fashion Design:** Looking out for eco-friendly materials and sources will be an opportunity for fashion brands to blend fashion and function while promoting sustainability. - **Upcycling Materials:** Upcycling materials like airbag fabrics and leather scraps can open up new markets of eco-friendly products for brands. - **Circular Economy Initiatives:** Circular economy initiatives can help in sourcing waste materials efficiently and encourage collaboration among brands to create sustainable products. ### Sectors Adopting This - **Fashion and Apparel:** The fashion and apparel industry can benefit from sustainable fashion design by reducing environmental impact and finding new potential sources to create high-quality products. - **Automotive Recycling:** The automotive recycling industry can upcycle waste materials like airbag fabrics and leather scraps to create eco-friendly products for cross-market collaboration. - **Sportswear and Footwear:** Sports brands and footwear manufacturers can adopt circular economy initiatives to encourage waste reduction and source eco-friendly materials for creating high-quality sportswear and footwear. ## Related on Trend Hunter - [Automotive-Collaborative Tech Sneakers](https://www.trendhunter.com/trends/gelsonoma-1550-2.md) - [Grinded Sneaker-Made Sustainable Shoes](https://www.trendhunter.com/trends/neocurve.md) - [Recyclable Material Sneakers](https://www.trendhunter.com/trends/salomon-xt-pure-advanced.md) - [Weatherized Sleek Collaborative Shoes](https://www.trendhunter.com/trends/gelterrain.md) - [Collaborative Gingham-Covered Sneakers](https://www.trendhunter.com/trends/gelventure-6-1.md) - [Natural Tone Runners](https://www.trendhunter.com/trends/gelkayano-14-organic-beauty.md) - [Organic Suede Technical Runners](https://www.trendhunter.com/trends/gel1130-sneaker.md) - [Japanese Upcycling Sneakers](https://www.trendhunter.com/trends/flower-mountain-reload-sneakers.md) - [Sustainable Single-Piece Sneakers](https://www.trendhunter.com/trends/on-cloudboom-strike-ls.md)