# Film Franchise Pizza Collaborations Papa Johns and Disney Launched Its Toy Story 5 Personal Pizzas By Adam Harrie | Published 2026-05-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/toy-story-5 References: [businesswire](https://www.businesswire.com/news/home/20260505107671/en/Papa-Johns-Teams-Up-with-Disney-and-Pixar-for-the-release-of-Toy-Story-5)  Papa Johns teamed up with Disney and Pixar to launch a global campaign around Toy Story 5, marking the first pizza brand collaboration in the franchise's 30-year history. The Papa Johns Toy Story 5 lineup includes three character-inspired personal pizzas: 'Space Ranger Roni,' 'Sheriff's Round Up' and 'Reach for the Pie,' available in the US from June 1 to July 19, starting at $6.99. A limited-edition 'Rootin' Tootin' Ranch Dip' and collectible Woody, Buzz and Jessie figures round out the program in 42 international markets, supported by a custom Pixar-animated spot debuting June 1. As brands lean into entertainment IP for limited-time product launches, Papa Johns shows how landing the first-ever pizza deal in a large-scale franchise can turn a film release into a food moment across 42 markets. Image Credit: Papa Johns ## Trend Insights (Trend Hunter) - Score: 8.6/10 - Popularity: 90% | Activity: 93% | Freshness: 75% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Entertainment-ip Food Collaborations:** Co-branded menu tie-ins merge cinematic franchises with food offerings to create high-engagement, time-limited commerce moments tied to blockbuster releases. - **Limited-edition Collectible Packaging:** Specialized packaging and collectible figures transform single-purchase food items into memorabilia-driven revenue streams that extend brand affinity beyond consumption. - **Globalized Pop-up Food Campaigns:** Coordinated international rollouts of themed menu items enable synchronized cultural moments and scalable supply-chain strategies around major entertainment launches. ### Sectors Adopting This - **Quick-service Restaurants:** Restaurant chains can leverage licensed IP to drive foot traffic and incremental sales through limited-time menu innovation tied to media calendars. - **Film and Entertainment Marketing:** Studios and distributors benefit from tangible consumer touchpoints that extend promotional ecosystems into everyday purchase decisions. - **Consumer Packaged Goods:** Food manufacturers and packaged-goods brands can capitalize on collectible collaborations to increase unit velocity and create secondary resale interest. ## Related on Trend Hunter - [Movie-Themed Kids Meals](https://www.trendhunter.com/trends/Super-Mario-Happy-Meal.md) - [Retro Collectible Toy Cereals](https://www.trendhunter.com/trends/kelloggs-and-toy-story-5.md) - [Nostalgia-Driven Cereal Promotions](https://www.trendhunter.com/trends/kelloggs-toy-story-5.md) - [High-End Pizza Dining Experiences](https://www.trendhunter.com/trends/papa-johns-dining-experience.md) - [Cinematic Fruit Partnerships](https://www.trendhunter.com/trends/del-monte-and-toy-story-5.md) - [Pizza Brand Toasted Sandwiches](https://www.trendhunter.com/trends/oventoasted-sandwiches.md) - [Crispy Caramelized Pan Pizzas](https://www.trendhunter.com/trends/papa-johns-pan-pizza.md) - [Complimentary Small Cheese Pizzas](https://www.trendhunter.com/trends/small-cheese-pizza.md) - [Basketball Film-Inspired Pizza Campaigns](https://www.trendhunter.com/trends/space-jams.md)