# Pop-Up Toy Shops Walmart's Holiday Helper Toy Shop Lets Shoppers Test Out the Top Toys By Laura McQuarrie | Published 2014-11-20 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/toy-shops References: [newswire](http://www.newswire.ca/en/story/1447005/walmart-launches-first-of-its-kind-festive-holiday-shopping-experience) & [walmart](http://www.walmart.ca/holidayhelper) To make shopping for gifts easier this Christmas season, [Walmart Canada](https://www.trendhunter.com/trends/walmart-canada-1) launched the Holiday Helper Workshop toy shop in Toronto alongside the annual Santa Claus Parade. Over the holiday season, a total of four pop-up shops will be showing up across Toronto, giving shoppers the chance to play, purchase and take advantage of free shipping on a variety of toys. In addition to appealing to kids and big kids at heart, the [temporary downtown pop-up](https://www.trendhunter.com/trends/miracle-torontos) provides a way to shop at Walmart, since there are few Walmart locations in the downtown Toronto area. On top of being able to test out some of this year's [hottest toys](https://www.trendhunter.com/trends/popup-in-singapore), the outdoor pop-up serves Walmart's Great Value brand Hot Chocolate, candy cane cookies and gives everyone the chance to snap a pic with a festive holiday elf. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 69% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Shops:** Disruptive innovation opportunity: Creating pop-up shops to provide unique shopping experiences and access to products in areas where traditional stores are limited. - **Experiential Retail:** Disruptive innovation opportunity: Incorporating interactive elements in retail spaces to allow customers to test and experience products before making a purchase. - **Convenient Shopping:** Disruptive innovation opportunity: Offering convenient shopping options, such as free shipping, to enhance the customer experience and attract more shoppers. ### Sectors Adopting This - **Retail:** Disruptive innovation opportunity: Introducing creative retail strategies, like pop-up shops, to engage customers and drive sales. - **Toy:** Disruptive innovation opportunity: Enhancing the toy shopping experience by providing opportunities for hands-on play and testing before purchasing. - **Food and Beverage:** Disruptive innovation opportunity: Partnering with retail events to offer unique food and beverage offerings that complement the overall shopping experience. ## Related on Trend Hunter - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Iconic Toy Retailer Expansions](https://www.trendhunter.com/trends/toysrus-canada.md) - [Free Toy Machines](https://www.trendhunter.com/trends/toy-machines.md) - [Digitally Integrated Holiday Pop-Ups](https://www.trendhunter.com/trends/the-bay-at-stackt-market.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Sensory Supermarket Pop-Ups](https://www.trendhunter.com/trends/a-very-aldi-holiday.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Sustainability-Focused Holiday Markets](https://www.trendhunter.com/trends/home-for-the-holidays1.md)