# Play-Focused Retail Pop-Ups Hudson's Bay is Creating Mastermind Toys Pop-Ups for the Holidays By Laura McQuarrie | Published 2020-11-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/toy-pop-ups References: [newswire](https://www.newswire.ca/news-releases/it-s-a-parents-playground-hudson-s-bay-creates-baby-focused-showrooms-opens-mastermind-toys-pop-ups-in-toronto-and-launches-exciting-new-kids-brands-823187313.html) To support families with seamless shopping experiences this holiday season, [Hudson's Bay](https://www.trendhunter.com/trends/cat-jack-clothing) is introducing Mastermind Toys Pop Ups at its Yorkdale and [Sherway Gardens](https://www.trendhunter.com/trends/torontos-sherway-gardens) locations. Now until the end of the year, families will be able to explore 1,000 square feet pop-up shops featuring tons of toys from Mastermind Toys, plus signature gift wrap. At the [toy pop-up shops in Toronto](https://www.trendhunter.com/trends/popup-in-singapore), families will find everything from books and puzzles to games, making it easier to check off items on a holiday shopping list at a single destination. Hudson's Bay is growing its kids' experience to support milestone moments in growth, play and school, as well as introducing baby-focused showrooms and buy in-store, ship direct-to-home services. Image Credit: Hudson's Bay ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 83% | Activity: 87% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Seamless Shopping Experiences:** The creation of Mastermind Toys pop-ups at Hudson's Bay locations demonstrates the trend of seamless shopping experiences by providing families with a one-stop destination for all their holiday toy shopping needs. - **Toy Pop-up Shops:** The introduction of toy pop-up shops at Hudson's Bay locations showcases the trend of creating temporary retail spaces that cater specifically to a niche audience, in this case, families looking for toys. - **Growing Kids' Retail Experience:** Hudson's Bay expanding its kids' experience with baby-focused showrooms and buy in-store, ship direct-to-home services is an example of the trend of enhancing retail experiences for children and their parents. ### Industries Being Reshaped - **Retail:** The trend of seamless shopping experiences and toy pop-up shops presents disruptive innovation opportunities for retailers to create unique and engaging shopping environments to attract and retain customers. - **Toy Manufacturing:** The rising popularity of toy pop-up shops offers a disruptive innovation opportunity for toy manufacturers to collaborate with retailers and create exclusive products or experiences that cater to specific markets and demographics. - **E-commerce:** The introduction of buy in-store, ship direct-to-home services by Hudson's Bay highlights a disruptive innovation opportunity for the e-commerce industry to provide convenient and flexible delivery options for customers, ultimately enhancing their shopping experience. ## Related on Trend Hunter - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md) - [Iconic Toy Retailer Expansions](https://www.trendhunter.com/trends/toysrus-canada.md) - [Luxury Holiday-Themed Pop-Ups](https://www.trendhunter.com/trends/holiday-2025-popup.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Purposeful Gifting Pop-Ups](https://www.trendhunter.com/trends/advent-of-change-popup.md) - [Kid-Inspired Learning Programs](https://www.trendhunter.com/trends/staples-kids-learn-play.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md)