# Resurrected 90s Virtual Pets The Bandai Tamagotchi Toy Pet is Being Re-Released By Michael Hemsworth | Published 2017-04-11 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/toy-pet References: [hypebeast](https://hypebeast.com/2017/4/original-90s-tamagotchi-re-release) & [youtube](https://www.youtube.com/watch?v=YV_24hXdbOU) Those that remember the original Bandai [Tamagotchi](https://www.trendhunter.com/trends/tamagotchi-connection) virtual pet and who have been looking for a way to relive their experience with the toy pet will be able to do so with news of a re-release now announced. The 2017 Bandai Tamagotchi is now available for purchase in Japan and brings back the same pixelated graphics as well as the six original characters. The new [Tamagotchis](https://www.trendhunter.com/trends/tamagotchi-2) are roughly half the size of the original devices, which makes them markedly different from the 90s toy pets that garnered a serious following across Japan, North America and Europe. The Bandai Tamagotchi comes as a decidedly nostalgic release from the toy brand and are able to be purchased online through [Amazon](https://www.trendhunter.com/trends/tamagotchi) for those in North America looking to get their hands on the toys ASAP. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 66% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Virtual Pet Resurgence:** The re-release of Bandai Tamagotchi virtual pets signals a renewed interest in this nostalgic trend. - **Pixelated Aesthetic:** The use of retro graphics and design in the new Tamagotchi toys taps into the popular desire for vintage nostalgia. - **Miniaturization:** The smaller size of the new Tamagotchi toys could pave the way for more compact versions of popular toys and devices. ### Who This Affects Most - **Toy Manufacturing:** The resurgence of virtual pets could inspire toy manufacturers to create new versions of classic digital toys. - **Video Game Development:** Advancements in technology could lead to more sophisticated virtual pet games and experiences. - **E-commerce:** The availability of the new Tamagotchi toys through online retailers like Amazon highlights the increasing importance of e-commerce in toy sales. ## Related on Trend Hunter - [Anniversary Virtual Pet Toys](https://www.trendhunter.com/trends/tamagotchi-connection.md) - [Collaboration All-Black Digital Pets](https://www.trendhunter.com/trends/frgmt-edition-tamagotchi.md) - [Retro Digital Pet Collaborations](https://www.trendhunter.com/trends/tamagotchi.md) - [Virtual Pet Wearables](https://www.trendhunter.com/trends/tamagotchi-uni.md) - [Interactive Handheld Pet Games](https://www.trendhunter.com/trends/tamagotchi-2.md) - [Eggshell-Made Digital Pets](https://www.trendhunter.com/trends/original-tamagotchi-celebration-egg.md) - [Virtual Pet Gaming Devices](https://www.trendhunter.com/trends/tamagotchi-3.md) - [Comic-Honoring Digital Pixel Pets](https://www.trendhunter.com/trends/peanuts-tamagotchi.md) - [Virtual Pet-Themed Backpacks](https://www.trendhunter.com/trends/tamagotchi-4.md)