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# Toy Spoofs of Movie Posters
Making Iconic Films Into Real-Life LEGO Ads

By Shelby Lee Walsh | Published 2009-08-28 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/toy-movie-posters-lego
References: [moviesoddity](http://www.moviesoddity.com/movie-posters-in-lego-world/)

Everything is just a touch better when a little [LEGO](https://www.trendhunter.com/trends/ideas-jaws-set) is involved. These pictures feature recreations of some of the most memorable movie posters--all made of the [classic children's toy](https://www.trendhunter.com/trends/game-boy-set).

Somehow "Reservoir Dogs" and "Scarface" don't seem as intimidating in their [LEGO renditions](https://www.trendhunter.com/trends/willy-wonka-the-chocolate-factory-lego), but I simply adore both the "I Am Legend" and "Simpsons Movie" spoofs.

Take a browse through the gallery and soon you too will want to revert back to playing with LEGO.

**Implications** - Businesses that are able to transform or modify a pop culture reference to embody more endearing qualities will benefit by appealing to a different group of consumers. Businesses that tailor their products to target a specific demographic will likely experience favorable results.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 68% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What Makes This Trend Stand Out

- **Movie Poster Recreation Trend:** The trend of recreating classic movie posters using LEGO or other toys presents opportunities for toy manufacturers to create licensed movie-themed playsets.
- **Pop Culture Transformation Trend:** The trend of transforming pop culture references, such as movie posters, into more endearing or playful versions provides opportunities for novelty merchandise companies to create unique and nostalgic products.
- **Targeted Product Tailoring Trend:** The trend of tailoring products to appeal to specific demographics opens up opportunities for marketing agencies to help businesses reposition their offerings to target specific consumer groups.

### Sectors Adopting This

- **Toy Manufacturing Industry:** Toy manufacturers can leverage the trend of recreating movie posters with toys to create licensed playsets, attracting both movie and toy enthusiasts.
- **Novelty Merchandise Industry:** Companies in the novelty merchandise industry can capitalize on the trend of transforming pop culture references into playful versions by creating and selling unique movie-themed products.
- **Marketing Agency Industry:** Marketing agencies can take advantage of the trend of targeting products to specific demographics by offering services to help businesses reposition their offerings and effectively reach their desired consumer groups.

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