# Free Toy Machines Amazon's Toy-Filled Machines are Spreading Festive Cheer in the UK By Laura McQuarrie | Published 2021-10-15 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/toy-machines References: [toyworldmag](https://toyworldmag.co.uk/amazon-reveals-top-ten-toys-for-christmas-with-trending-machine/) & [amazon](http://www.amazon.co.uk/toptentoys?tag=trenhunt0f-20) In preparation for the holiday season, Amazon is setting up four toy machines in UK cities and local hospitals that will spread the festive spirit by sharing top toys for free. The Trending [Machine](https://www.trendhunter.com/trends/retail-kiosk) dispenses Amazon's top 10 toy picks for the holiday season and these include wizardly drawing games like Pictionary Air Harry Potter and superhero toys like the Batman 36″ Transforming Playset. The top toys from Amazon also include a range of activities for solo play or the whole family fun, and the list also includes playthings that are exclusive to Amazon.co.uk. Amazon’s Top Ten Toys Trending Machine launched in London and it will also be visiting three other cities, plus [Royal Manchester Children’s Hospital](https://www.trendhunter.com/trends/wizardthemed-coin-collection), Birmingham Children’s Hospital and [University College Hospital](https://www.trendhunter.com/trends/synbiotic-supplement). ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Free Toy Machines:** Innovative business model to introduce free toy vending machines in public hospitals to build goodwill and spread festive cheer. - **Trending Machines:** Creating unique marketing strategies for companies to showcase their holiday season products through trending machines that are more interactive and directly engage with potential customers. - **Exclusive Products:** Exclusive product ranges on E-Commerce websites that can be promoted and marketed by using unique vending machines to increase public interest and sales. ### Where This Applies - **E-commerce:** E-Commerce companies can use free toy vending machines to increase visibility in high traffic areas and also to introduce new products through unique vending machines. - **Healthcare:** Public hospitals can benefit from using innovative vending machines that not only spread festive cheer but can also help create goodwill within the community and add an additional element of surprise and joy to the overall experience. - **Retail:** Retail industry can use unique vending machines to create more interactive marketing campaigns that increase visibility and create a more personalized experience for customers during the holiday season. ## Related on Trend Hunter - [Pop-Up Vending Machines](https://www.trendhunter.com/trends/pop-up-vending-machine.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [90s Toy Holiday Trees](https://www.trendhunter.com/trends/furbtrees.md) - [Smart Holiday Windows](https://www.trendhunter.com/trends/alexa-in-a-pear-tree.md) - [Lost Toy Retailer Initiatives](https://www.trendhunter.com/trends/toy-recovery-service.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Dog Treat Vending Machines](https://www.trendhunter.com/trends/free-pet-treats.md) - [Charitable Toy Stores](https://www.trendhunter.com/trends/free-online-toy-store.md) - [Prize-Winning Arcade Pop-Ups](https://www.trendhunter.com/trends/gacha-catch.md)