# Digitally Enhanced Figurines Rob Mcpherson's Illustrations Will Send You Back to the Toy Store By Venessa Fisher | Published 2010-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/toy-illustrations References: [coroflot](http://www.coroflot.com/public/individual_set.asp?set_id=428578&individual_id=306429) & [ronmcpherson](http://ronmcpherson.com) Multifaceted creative designer Rob McPherson wears many hats as an illustrator and executive developing incredibly effective campaigns and product introductions. The Manhattan Beach-based creator's highly visual collection of Toy Illustrations includes the [Teenage Mutant Ninja Turtles](https://www.trendhunter.com/trends/hello-kitty-tmnt), the Bratz Dolls, Scooby Doo's Mystery Van, and Star Trek's Deep Space Nine. Check out Rob's Toy Illustrations above and keep clicking for more fabulous art from Trend Hunter's archives. **Implications** - With the advancement of technology increasing on a daily basis, consumers are constantly looking for the most innovative finds in design. Products that incorporate [old classics with newer technologies](https://www.trendhunter.com/trends/richard-scarry) are highly appealing to customers desiring both elements. Companies could incorporate these different aesthetics together to generate more revenue. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 11% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Nostalgia-technology Fusion:** Companies can generate more revenue by incorporating nostalgic elements with newer technologies in their products. - **Toy Illustration:** Illustrators can tap into the market of digitally enhanced figurines and incorporate their designs into tangible products. - **Multifaceted Creatives:** Multifaceted creatives can leverage their multiple skill sets to develop effective campaigns and product introductions. ### Where This Applies - **Toy Industry:** The toy industry can capitalize on digitally enhanced figurines to create products that appeal to consumers' desire for nostalgic elements and newer technologies in design. - **Illustration Industry:** The illustration industry can expand its services to include designing digitally enhanced figurines for companies in various industries. - **Marketing Industry:** Marketing professionals can hire multifaceted creatives to develop and execute effective campaigns and product introductions for their clients. ## Related on Trend Hunter - [Collectible Pop Culture-Referencing Toys](https://www.trendhunter.com/trends/san-diego-comiccon.md) - [Artist-Designed Toy Lineups](https://www.trendhunter.com/trends/art-toy-series.md) - [Artful Collectible Figures](https://www.trendhunter.com/trends/fisherprice-little-people-x-andre-saraiva.md) - [Pop Art Legend-Honoring Dolls](https://www.trendhunter.com/trends/keiichi-tanaami-1.md) - [Designer Pop Culture Figurines](https://www.trendhunter.com/trends/kkplus.md) - [AI-Powered Collectible Figurines](https://www.trendhunter.com/trends/heymates.md) - [Interactive Toy Experiences](https://www.trendhunter.com/trends/spin-masters.md) - [Nostalgic Blind Toy Series](https://www.trendhunter.com/trends/teletubbies-say-hello.md) - [Character Crossover Figures](https://www.trendhunter.com/trends/skullpanda-x-sanrio.md)