# Toy Historical Re-Creations LEGO Makes History by Creating Well-Known Past Events By Shelby Lee Walsh | Published 2009-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/toy-historical-re-creations-lego References: [adsoftheworld](http://adsoftheworld.com/media/print/lego_tank_0) & [lego](http://www.lego.com) For this [LEGO](https://www.trendhunter.com/trends/lego2) print ad campaign, they have chosen the slogan, “Making History.” Never has a motto rang more true. LEGO has not only been making history as an [uber](https://www.trendhunter.com/trends/sorry-for-your-teams-loss)-successful toy manufacturer for many years, but has also literally made history by re-creating historical events in these ads. Using nothing but LEGO, the company re-creates the Brandenburg Gate, Ali's prized fight and the Tienanmen Square protests. LEGO has done nothing but continually make history. **Implications** - Products that boast both educational and entertaining qualities will be perceived in a very favorable way by the parent clientele. Parents will invest in products that offer amusing and beneficial qualities. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 48% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Historical Re-creations:** Companies can capitalize on the trend of creating historical re-creations using their products to attract consumer interest and create a unique marketing campaign. - **Educational Entertainment:** The combination of educational and entertaining qualities in products will be highly sought after, presenting opportunities for businesses to develop innovative and engaging educational toys. - **Brand Advertising with Nostalgia:** Utilizing nostalgic brand advertising, such as recreating historical events, can be a powerful way for businesses to connect with consumers on an emotional level and create memorable branding experiences. ### Who This Affects Most - **Toy Manufacturing:** The toy manufacturing industry can explore the use of historical re-creations in their products to attract customers and provide a unique selling point in a competitive market. - **Education:** The education industry can embrace the trend of educational entertainment by developing interactive learning materials and tools that blend fun and educational content to enhance learning experiences. - **Advertising and Marketing:** The advertising and marketing industry can leverage the power of nostalgia and historical re-creations to create compelling brand campaigns that resonate with consumers and leave a lasting impact. ## Related on Trend Hunter - [Children-Focused Awareness Commercials](https://www.trendhunter.com/trends/lego2.md) - [Reimagined Building-Block Campaigns](https://www.trendhunter.com/trends/she-built-that.md) - [Gendered Building Campaigns](https://www.trendhunter.com/trends/she-built-that-1.md) - [Brand-Led Global Studies](https://www.trendhunter.com/trends/global-study.md) - [Playful Expression Campaigns](https://www.trendhunter.com/trends/build-big-feelings.md) - [Drone Marketing Initatives](https://www.trendhunter.com/trends/drone-shows.md) - [Dream-Centric Toy Guides](https://www.trendhunter.com/trends/dream-crafting.md) - [Witty Toy-Brand Horror Posters](https://www.trendhunter.com/trends/horror-poster.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md)