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# Cuddly Carnivore Characters
These Nicolas Lesaffre Toy Designs are Cute and Ferocious

By Josh Triantafilou | Published 2012-04-27 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/toy-design
References: [behance.net](http://www.behance.net/gallery/Design-and-Test/3701272) & [nicolaslesaffre](http://nicolaslesaffre.com/)

Hong Kong-based, French graphic designer and illustrator Nicolas Lesaffre has an eye for [fierce, yet adorable toy design](https://www.trendhunter.com/trends/monsters-by-monsters-now-and-then). The Japanese-inspired trend of infusing [cute characters with monster-like qualities](https://www.trendhunter.com/trends/the-monsters) has progressed from a niche genre into an established style. The outcome of this is that artists cannot merely rely on using the once-niche style as a means of distinguishing themselves, but instead need to demonstrate well-honed talent in their creations. Lesaffre doesn't seem to have any trouble doing this.

The artist's characters incorporate [caterpillar-like bodies with bunny ears](https://www.trendhunter.com/trends/urupochachan), compound eyes and big mouths full of jagged fangs. However, this mixture of fearsome features and creepy qualities somehow does not produce a grotesque end result. Rather, the characters are endearing and whimsical.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 29% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What Makes This Trend Stand Out

- **Japanese-inspired Cute-monster Toy Design:** Designers can explore the trend of merging cute characters with monster-like qualities to create unique and captivating toy designs.
- **Established Style of Cute and Ferocious Characters:** Artists can leverage the popularity of cute characters with fearsome features to showcase their talent and create eye-catching creations.
- **Endearing and Whimsical Creature Creations:** There is an opportunity for artists to develop characters that blend creepy qualities with adorable elements, resulting in charming and captivating creatures.

### Sectors Adopting This

- **Toy Design:** The toy design industry can embrace the trend of Japanese-inspired cute-monster characters, creating innovative and appealing toys for children and collectors alike.
- **Graphic Design:** Graphic designers can take inspiration from the established style of cute and ferocious characters to create visually striking illustrations and digital artwork.
- **Apparel and Merchandise:** The apparel and merchandise industry can tap into the demand for endearing and whimsical creatures, producing clothing, accessories, and collectibles that resonate with consumers.

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