# Pop-Up Toy Cafes The Shopkins Macaron Café Brings the Collectible Playsets to Life By Laura McQuarrie | Published 2017-06-09 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/toy-cafe References: [eventmagazine](http://www.eventmagazine.co.uk/global-shopkins-cafe-open-new-york/brands/article/1436061) & [shopkinscafe](http://www.shopkinscafe.com/) A new pop-up toy cafe will be opening in New York City this week, inviting kids to step into a life-sized world of Shopkins. To celebrate the release of Shopkins Season 8: World Vacation, which introduces [collectible toys](https://www.trendhunter.com/trends/lil-mcdonalds-happy-meal) and playsets themed after different destinations across Europe, Shopkins is launching a [Parisian-themed Macaron Café](https://www.trendhunter.com/trends/longchamp-x-constantin-riant) inspired by its new La La Macaron Café set. The toy cafe will offer photo-taking opportunities, a manicure station and a preview of the all-new Season 8 toys for kids to play with. In order to visit the [pop-up cafe](https://www.trendhunter.com/trends/fenty-beauty-cafe), which will be opening soon, prospective visitors were invited to reserve their spot for free online; reservations quickly booked within a minute, creating a waiting list of more than 4,000 families for the long-awaited pop-up experience. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 82% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Why This Trend Is Growing - **Collectible Toy Experiences:** Opportunities for brands to create immersive experiences inspired by popular collectible toys like Shopkins, appealing to kids and parents alike. - **Pop-up Cafes:** The rise of temporary themed cafes provides a unique opportunity for brands to engage with their audience in a playful and interactive manner. - **Interactive Retail:** The integration of interactive elements in retail spaces creates a memorable shopping experience and increases customer engagement. ### Industries Being Reshaped - **Toy and Collectibles:** Brands in the toy and collectibles industry can explore partnerships and collaborations to bring their products to life through interactive experiences. - **Hospitality and Entertainment:** The hospitality and entertainment industries can capitalize on the trend of pop-up cafes to attract customers and create unique experiences. - **Retail and Consumer Goods:** Retailers can integrate interactive elements in their stores to enhance customer experience and drive foot traffic to physical locations. ## Related on Trend Hunter - [Miniature Collectible Pop-Ups](https://www.trendhunter.com/trends/world-of-miniverse.md) - [Playful Restaurant Pop-Ups](https://www.trendhunter.com/trends/restaurant-of-imagination.md) - [Viral Collectible Toy Pop-Ups](https://www.trendhunter.com/trends/popup-in-singapore.md) - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md) - [Beautifying Beach Club Pop-Ups](https://www.trendhunter.com/trends/covent-garden-popup.md) - [All-Pink Corner Shops](https://www.trendhunter.com/trends/proper-x-barbie.md) - [Accessory-Based NYC Pop-Ups](https://www.trendhunter.com/trends/lil-sweet-treat.md) - [Unique TV Series Pop-Ups](https://www.trendhunter.com/trends/lillet-x-emily-in-paris.md) - [Holiday QSR Pop-Ups](https://www.trendhunter.com/trends/cf-toronto-eaton-centre-1.md)