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# Advent Calendar Playsets
VTech's Toy Advent Calendar Includes a Road, Cars and a Storybook

By Laura McQuarrie | Published 2016-12-13 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/toy-advent-calendars
References: [birminghammail](http://www.birminghammail.co.uk/news/midlands-news/best-non-chocolate-advent-calendars-12246705) & [argos](http://www.argos.co.uk/product/4447432?cmpid=COJUN&catalogId=10001&cjsurferid=877603617105513256:wdlX_RTQB0.8&DM_PersistentCookieCreated=true&_=tsid:11674|prd:7104546&storeId=10151&referredURL=http://www.argos.co.uk/product/4447432&referrer=COJUN)

There are several [toy advent calendars](https://www.trendhunter.com/trends/squishmallows-advent-calendars) available for the Christmas season, but rather than featuring a random assortment of playthings, the 'Toot-Toot Drivers Advent Calendar' from [VTech](https://www.trendhunter.com/trends/turbo-edge-riders) keeps kids excited by adding something new to a themed playset each day.

The driving toy-themed advent calendar includes 24 days of treats, such as a sleigh, detachable trailers, decorations, a panel that folds down to form a road, plus a miniature book and more. As VTech notes, the "sleigh responds to smartpoint locations with different phrases, sound effects and more on all toot-toot drivers playsets."

While there are a few [decorative holiday items](https://www.trendhunter.com/trends/charlotte-tilburys-lucky-chest) such as sleighs and wreaths included in the set, most of the toys are not specific to Christmas, which makes them ideal for year-round play.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 44% | Activity: 21% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Themed Advent Calendars:** Opportunity for toy and retail industries to create themed advent calendars that enhance a child's play experience and promote year-round play.
- **Interactive Playsets:** Opportunity for toy industry to develop playsets that respond to smartpoint locations, immersing children in imaginative play.
- **Expandable Sets:** Opportunity for toy industry to create expandable playsets that can be added to over time, creating a versatile toy that grows with the child.

### Who This Affects Most

- **Toy Industry:** Create new themed advent calendars, interactive playsets, and expandable sets that leverage technology and enhance children's play experience.
- **Retail Industry:** Partner with toy manufacturers to sell and promote unique themed advent calendars and interactive playsets in brick and mortar or online stores.
- **Education Industry:** Develop educational playsets that offer interactive learning experiences using technology such as smartpoint locations and augmented reality.

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