# Gruesomely Detailed Obesity Ads Australia's Toxic Fat PSA Makes You Reconsider Overeating By Katherinev123 | Published 2012-06-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/toxic-fat-psa References: [adweek](http://www.adweek.com/adfreak/toxic-fat-psa-super-gross-effective-141468) & [RicherLIfeNow](http://www.RicherLIfeNow.com) You'll think twice about shoving that spoonful of [ice cream](https://www.trendhunter.com/trends/devoured-campaign) into your mouth after you watch this Toxic Fat PSA. Part of Australia's LiveLighter public education campaign, the Toxic Fat PSA is not for the faint of heart. In the ad, a guy opens up his fridge for a [slice of pizza](https://www.trendhunter.com/trends/believe-campaign) and the video begins to display some very detailed, gruesome footage of his internal organs. The footage highlights the fat that is taking over his heart and insides, while the voice-over says, "Fat doesn't just build up around your waist, it builds up around your vital organs." The ad goes on to explain that this kind of "toxic fat" -- different from the fat that builds up near the skin -- is what leads to [heart disease, diabetes and cancer](https://www.trendhunter.com/trends/pancakes-against-breast-cancer). Time to put down that hot dog! ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 70% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Graphic Health Warnings:** Opportunity for creating impactful public education campaigns by using graphic and realistic imagery to raise awareness about health risks. - **Health Consciousness:** Growing trend of individuals becoming more health-conscious and seeking information to make informed decisions about their lifestyles. - **Preventive Healthcare:** Increasing interest in preventive measures to maintain a healthy lifestyle and reduce the risk of chronic diseases. ### Sectors Adopting This - **Healthcare Marketing:** Opportunity for healthcare marketing professionals to leverage graphic health warnings and raise awareness about health risks through impactful messaging and imagery. - **Nutrition and Weight Loss:** Growing market for products and services catering to health-conscious individuals seeking information and support to achieve their weight loss goals. - **Public Health and Wellness:** Increased focus on preventive healthcare offers opportunities for public health organizations and wellness providers to promote healthy lifestyles and disease prevention strategies. ## Related on Trend Hunter - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Obesity-Tackling Government Apps](https://www.trendhunter.com/trends/government-app.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Creative Cancer Awareness Campaigns](https://www.trendhunter.com/trends/pick-up-your-poop.md) - [Weight Wellness Campaigns](https://www.trendhunter.com/trends/atkins-way.md) - [Distorted Burger Campaigns](https://www.trendhunter.com/trends/ailloween.md) - [Awareness-Boosting Animal Balloons](https://www.trendhunter.com/trends/animal-balloon.md) - [Yogurt Ex-Blocking Ads](https://www.trendhunter.com/trends/toxic-ex-challenge.md)