# Luxury Salon Experiences Formroom Recently Designed a Luxurious New Salon for 'Townhouse' Salon By Grace Mahas | Published 2022-01-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/townhouse References: [mytownhouse](https://mytownhouse.co.uk/) & [formroom](https://www.formroom.com/) [Townhouse](https://www.trendhunter.com/trends/townhouse-beverly-hills) recently enlisted the help of Formroom to create a first-of-its-kind flagship experience for the new Harrods Beauty Hall in London. As an industry trailblazer, the salon put great emphasis on the customer experience in a luxurious, contemporary setting. Aligned with the client's vision, Formroom opted for a soft and neutral color palette that was complemented by a mix of material textures including boucle, ribbed wood paneling, and plasterwork. The space was designed in the style of one of the most aspirational lofts and townhouses, so it not only had to be luxurious yet welcoming but also aspirational without being uncomfortable. At its center is a fully bespoke, [first-of-its-kind nail bar](https://www.trendhunter.com/trends/cona) constructed from stone effect Versital, ensuring an ultra-hygienic and durable surface without sacrificing its aesthetic appeal. Image Credit: Townhouse ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 82% | Activity: 63% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Why This Trend Is Growing - **Luxury Salon Design:** Opportunities for innovative design materials and layouts to create luxurious, aspirational environments. - **Customer-centric Salon Experience:** Opportunities for incorporating unique and personalized experiences that align with the client's vision. - **Specialized, Bespoke Services:** Opportunities for offering specialized services and incorporating unique features, such as the bespoke nail bar. ### Industries Being Reshaped - **Salon and Spa Industry:** Innovative ways to elevate the customer experience and differentiate from competitors through luxurious design and personalized services. - **Luxury Retail Industry:** Opportunities for luxury retail companies to partner with exclusive salons to offer unique customer experiences. - **Design and Architecture Industry:** Opportunities for architects and designers to collaborate with salons to create innovative, luxurious spaces that enhance the customer experience. ## Related on Trend Hunter - [Luxury Nail Salon Expansions](https://www.trendhunter.com/trends/townhouse-beverly-hills.md) - [Organically designed Salon Interiors](https://www.trendhunter.com/trends/curly-lab.md) - [Local-Inspired Charming Salons](https://www.trendhunter.com/trends/gxbar.md) - [Dynamic Terrazzo Hair Salons](https://www.trendhunter.com/trends/koda-hair-salon.md) - [Reimagined Commercial Spaces](https://www.trendhunter.com/trends/cure-nailhouse.md) - [Texturally Designed Day Spas](https://www.trendhunter.com/trends/studio-tate.md) - [Inclusive Salon Concepts](https://www.trendhunter.com/trends/lush-hairlab.md) - [Toronto Hair Wellness Spaces](https://www.trendhunter.com/trends/pomme-salon.md) - [Vibrant Multifunctional Nail Salons](https://www.trendhunter.com/trends/cona.md)