# Punk Porcupine Buildings The Town Town Center Tower is Intimidatingly Eco-Conscious By Meghan Young | Published 2010-02-19 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/town-town-center-tower References: [coop-himmelblau.at](http://www.coop-himmelblau.at) The Town Town Center [Tower is not simply spikey](https://www.trendhunter.com/trends/the-leaves)--oh no, it's some kind of hybrid between a punk kid and porcupine. It's that seriously studded. I'm almost afraid to touch my screen, I feel that it will just jump out and, well, prick me. Pricks hurt. Anyhow, aside from its intimidating exterior, the Town Town Center Tower actually does some good deeds (lesson: don't judge a book by its cover). [Designed by Coop Himmelb(l)au](https://www.trendhunter.com/trends/sudameris-plaza), it is an [eco-consciou energy positive building](https://www.trendhunter.com/trends/populus-hotel) for Austria. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 25% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-conscious Architecture:** The trend of designing energy-efficient buildings with environmental sustainability in mind, creating opportunities for innovative construction materials and technologies. - **Stylized Building Façades:** The trend of using bold and unique designs as a way to stand out and represent an organization's brand or values, potentially paving the way for advancements in building material and coating technologies. - **Energy Positive Buildings:** The trend of creating structures that not only consume less energy but generate more than they consume, providing a new field for innovative renewable energy solutions. ### Who This Affects Most - **Architecture:** Architects and construction companies can leverage eco-conscious and energy-positive designs to stay competitive and meet the increasing demand for energy efficient buildings. - **Real Estate:** Real estate developers can capitalize on the trend of using unique designs as a way to codify their brand and offer more sustainable products to the market. - **Renewable Energy:** Renewable energy companies have an opportunity to offer innovative solutions to energy positive buildings and create mutually beneficial partnerships with construction companies and real estate developers. ## Related on Trend Hunter - [Climate-Sensitive Pavilion Structures](https://www.trendhunter.com/trends/querkraft.md) - [Rurally-Inspired City Buildings](https://www.trendhunter.com/trends/ziel-highrise-building.md) - [Staggered Cubic Skyscrapers](https://www.trendhunter.com/trends/ooda.md) - [Low-Carbon Biomimetic Towers](https://www.trendhunter.com/trends/tonkin-liu.md) - [Concrete Residential Towers](https://www.trendhunter.com/trends/huergo-475.md) - [Gracefully Dynamic Skyscrapers](https://www.trendhunter.com/trends/bond-tower.md) - [Warped Stacked Residence Buildings](https://www.trendhunter.com/trends/quinta-do-rei.md) - [Timber Nature Reserve Towers](https://www.trendhunter.com/trends/the-lookout-tower.md) - [Rejuvenated Former Bank Buildings](https://www.trendhunter.com/trends/former-bank-building.md)