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# Pop Video Jewelry
TO+WN Design Turns Wrecking Ball into a Necklace

By Jamie Danielle Munro | Published 2014-07-30 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/town-design
References: [designboom](http://www.designboom.com/design/town-design-pearl-necklace-miley-cyrus-wrecking-ball-07-28-2014/) & [etsy](https://www.etsy.com/shop/TOWNDESIGN)

TO+WN Design has taken inspiration from the infamous Miley Cyrus and her music video Wrecking Ball. The artist has placed a golden version of the [pop star](https://www.trendhunter.com/trends/pav-nite) on a pearl base, hanging from a gold chain to be worn around the buyer's neck.

For anyone who is a fan of Miley Cyrus or even just the Wrecking Ball music video, this necklace is sure to be perfect for that crazy Friday night out in true rockstar fashion. The necklace hangs quite low, which would make the design go will with a loose top to help jazz up a casual outfit. While this design is similar to ones done by TO+WN Design in the past, this is the first to stick Miley on the top.

Photo Credits: [designboom](http://www.designboom.com/design/town-design-pearl-necklace-miley-cyrus-wrecking-ball-07-28-2014/), [etsy](https://www.etsy.com/shop/TOWNDESIGN)

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 9% | Activity: 70% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Jewelry](https://www.trendhunter.com/jewelry)

## Key Themes

### What's Driving This Trend

- **Pop Video Jewelry:** Disruptive innovation opportunity: Create jewelry that is inspired by popular music videos, appealing to fans of the artists and offering a unique fashion statement.
- **Wrecking Ball Necklace:** Disruptive innovation opportunity: Design necklaces featuring iconic imagery or symbols from popular culture, allowing fans to showcase their interests through fashion accessories.
- **Music-inspired Fashion:** Disruptive innovation opportunity: Combine music and fashion by creating clothing or accessories that incorporate elements from popular music videos or musicians, appealing to fans looking for unique and statement-making pieces.

### Who This Affects Most

- **Jewelry:** Disruptive innovation opportunity: Use innovative materials or designs to create jewelry pieces that go beyond traditional styles and appeal to niche markets.
- **Fashion:** Disruptive innovation opportunity: Merge popular culture and fashion by incorporating elements from music videos or musicians into clothing, offering unique and trendsetting options for consumers.
- **Pop Culture Merchandise:** Disruptive innovation opportunity: Design and produce merchandise inspired by popular music videos or musicians, creating unique and collectible items for fans to express their love for their favorite artists.

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