# Towering Double IPAs The 'Road 2 Ruin' Beer is Being Offered In an Imposing 19.2-Ounce Can By Rahul Kalvapalle | Published 2022-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/towering-double-ipa References: [brewbound](https://www.brewbound.com/news/two-roads-releases-8-abv-double-ipa-in-19-2-oz-cans) & [tworoadsbrewing](https://tworoadsbrewing.com/beer/road-2-ruin-double-ipa/)  Two Roads Brewing Company, which has made a name for itself with its hoppy offerings ever since it launched at the tail-end of 2012, has gone ahead and launched its famous double IPA in a truly imposing format that manifests in the form of a 19.2-ounce can. The 'Road 2 Ruin Double IPA' is an unabashedly hoppy offering that makes use of as many as seven hop varieties sourced from the Pacific Northwest and including such household names as [Citra](https://www.trendhunter.com/trends/psychedelicallystyled-hazy-ipa), Centennial, [Cascade](https://www.trendhunter.com/trends/organic-whole-grain-pancake-mix) and [Amarillo](https://www.trendhunter.com/trends/aji-amarillo-seasoning). The offering of this beer in a massive 19.2-ounce can means that this eight percent ABV beast can now be enjoyed in a truly imperial fashion by lovers of boldly hoppy beverages. In the words of Brian Duprey, senior director of national accounts at Two Roads, the ultra-tell format of the 'Road 2 Ruin Double IPA' is a 'perfect mix of pack size, style and branding all coming together' to create a package that is 'too tempting to resist.' Image Credit: Two Roads Brewing Company ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 4% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Imposing Beer Cans:** Opportunity for beer companies to offer different sizes and shapes of cans to enhance branding and target specific customer preferences. - **Boldly Hopped Beverages:** Craft breweries can experiment with new hop varieties to create unique and distinctive flavor profiles that appeal to hop-loving consumers. - **Increased Alcohol Content:** Opportunity for breweries to create high ABV beers that cater to customers who are seeking a more intense drinking experience. ### Industries Being Reshaped - **Beer Manufacturing:** Breweries can leverage the increasing demand for new and unique beer offerings to develop and market innovative products. - **Packaging Design:** Packaging companies can create unique and distinctive can designs that cater to the growing interest in craft beer culture. - **Beverage Distribution:** Distributors can cater to the demand for craft beer by offering a wider range of products to retailers and bars, and utilizing social media to promote new releases. ## Related on Trend Hunter - [Robust Single-Serve Imperial IPAs](https://www.trendhunter.com/trends/singleserve-imperial-ipa.md) - [Brashly Hopped Double IPAs](https://www.trendhunter.com/trends/hopped-double-ipas.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipa.md) - [Potent Imperial IPAs](https://www.trendhunter.com/trends/potent-imperial-ipa.md) - [Reborn Double IPAs](https://www.trendhunter.com/trends/reborn-double-ipa.md) - [Quintuple-Hopped Imperial IPAs](https://www.trendhunter.com/trends/imperial-ipas.md) - [Hyper-Hoppy Double IPAs](https://www.trendhunter.com/trends/hyperhoppy-double-ipa.md) - [Delectable Double IPAs](https://www.trendhunter.com/trends/delectable-double-ipa.md) - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/double-ipa.md)