# Soda-Inspired Beauty Sets The Tower 28 x poppi Fizz + Frost Holiday Duo Shares a Festive Color By Laura McQuarrie | Published 2025-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tower-28-x-poppi References: [parade](https://parade.com/news/poppi-cranberry-fizz-tower-28-real-holiday-product-collab-2025) & [sephora](https://www.sephora.com/ca/en/product/tower-28-t28-x-poppi-blush-lip-kit-P518610)  As the weather cools, cranberry becomes a coveted beauty color, prompting a [Tower 28](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms) x poppi collaboration that shares a pair of exclusive products in the rich seasonal tone. Earlier this year, on April Fool's Day, poppi and Tower 28 teased a skincare spray with the taste of soda, and fans were enthusiastic about the prank product. Fortunately for fans who have since wished for a genuine collab between the sensitive-friendly skincare brand and the [cult soda brand](https://www.trendhunter.com/trends/poppi-punch-pop-x-love-island-usa), the Tower 28 x poppi Fizz + Frost Holiday Duo is real. This limited-edition product set, inspired by a beloved cranberry soda, combines a full-size [GetSet](https://www.trendhunter.com/trends/getset-blur-set-matte) Powder Blush in Cranberry Fizz and a ShineOn Lip Jelly in Cranberry Frost. Beauty-beverage crossovers are on the rise, with fans delighting as favorite drink flavors are reimagined as color cosmetics. ## Trend Insights (Trend Hunter) - Score: 7.8/10 - Popularity: 88% | Activity: 94% | Freshness: 51% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cross-industry Collaborations:** The rising popularity of collaborations between distinct brands, such as beauty and beverage companies, fosters innovation by creating unique product experiences. - **Flavor-inspired Cosmetics:** The demand for cosmetics that mimic beloved beverage flavors illustrates an opportunity for brands to engage consumers through sensory-driven novelty. - **Seasonal Color Trends:** Utilizing rich, seasonal hues like cranberry in product designs captures the interest of consumers seeking timely and festive options. ### Industries Being Reshaped - **Beauty and Personal Care:** The integration of sensory elements from other industries is a gateway for traditional beauty products to offer enhanced consumer experiences. - **Beverage Industry:** Collaborations with beauty brands open doors for beverage companies to reach audiences through innovative and non-traditional channels. - **Consumer Packaged Goods:** Cross-industry partnerships are reshaping the landscape for consumer packaged goods by merging familiar aspects of daily life into cohesive, multi-sensory products. ## Related on Trend Hunter - [Soda-Flavored Lip Oils](https://www.trendhunter.com/trends/sips-lips-duo.md) - [Soda-Inspired Skincare Collaborations](https://www.trendhunter.com/trends/poppi-and-bubble-skincare.md) - [Soda-Inspired Lip Balms](https://www.trendhunter.com/trends/cocokind-x-olipop.md) - [Soda-Inspired Jumbo Lip Balms](https://www.trendhunter.com/trends/space-camp-wellness-x-olipop.md) - [Seasonal Prebiotic Sodas](https://www.trendhunter.com/trends/poppis-cranberry-fizz.md) - [Soda-Inspired Body Care](https://www.trendhunter.com/trends/pepsi-x-glamlite.md) - [Exclusive Raspberry Soda Cans](https://www.trendhunter.com/trends/limitededition-raspberry-rose.md) - [Extra-Vibrant Soda Packs](https://www.trendhunter.com/trends/vibes-party-pack.md) - [Soda-Branded Casual Apparel](https://www.trendhunter.com/trends/poppi-collaborates-with-target.md)