# Tropically Fragranced Lip Glosses The Tower 28 x OUAI Lip Jelly Has a Fan-Favorite St Barts Scent By Laura McQuarrie | Published 2024-05-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tower-28-x-ouai References: [sephora](https://www.sephora.com/ca/en/product/tower-28-tower-28-x-ouai-shineon-lip-jelly-non-sticky-gloss-P510937?skuId=2753598&om_mmc=oth-email-mobileappshare) & [instagram](https://www.instagram.com/p/C66jHk8Lo30/)  [Tower 28](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms) x [OUAI](https://www.trendhunter.com/trends/destination-inspired-fragrance-mists) collaborated to create a clear ShineOn Lip Jelly enriched with nourishing ingredients and a fan-favorite fragrance. This high-shine, non-sticky gloss is made with a blend of five oils to soothe and protect lips, and its unique formula stands apart from other lip glosses that leave lips shiny yet dry and uncomfortable underneath. OUAI customers fell in love with the scent of products like the Scalp & Body Scrub and Body Cleanser, so much so that the brand recently launched a tropically scented hair and body mist based on the [St. Barts](https://www.trendhunter.com/trends/hair-oil-st-barts) Fragrance. The brand’s Tower 28 Beauty collab enhances the timeless clear gloss with the irresistible notes of dragon fruit, orange blossom, tuberose and musk. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 78% | Activity: 81% | Freshness: 23% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Scent-infused Beauty Products:** Combining popular fragrances with traditional beauty items offers a sensory-enhanced experience, setting products apart in a crowded market. - **Luxury-inspired Gloss Formulations:** Using high-quality, nourishing ingredients in lip gloss formulations enhances the user experience by providing both aesthetic appeal and skincare benefits. - **Collaborative Beauty Lines:** Brands partnering to create co-branded products leverage combined fanbases and unique strengths, leading to innovative products that resonate with a wider audience. ### Industries Being Reshaped - **Cosmetics:** The cosmetics industry continues to innovate with products that combine luxury and practicality, offering a competitive edge through multifunctionality. - **Fragrance:** The fragrance industry can capitalize on cross-sector partnerships, infusing popular scents into non-traditional products to attract new customers. - **Collaborative Retail:** Collaborative retail experiences showcase the power of partnerships, expanding reach and creating buzz through unique, co-created offerings. ## Related on Trend Hunter - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Nostalgic Lip Oil Glosses](https://www.trendhunter.com/trends/kissing-jelly-lip-oil-gloss.md) - [Jelly-Inspired Lip Glosses](https://www.trendhunter.com/trends/freshian-glasslike-lip-jelly.md) - [Decadent Lip Treatment Balms](https://www.trendhunter.com/trends/lipsoftie.md) - [Riviera-Inspired Lip Shades](https://www.trendhunter.com/trends/summer-capsule-collection.md) - [Multi-Action Hair Oils](https://www.trendhunter.com/trends/hair-oil-st-barts.md) - [Cooling Creamy Lip Oils](https://www.trendhunter.com/trends/glossier-lip-glaze.md) - [Destination-Inspired Fragrance Mists](https://www.trendhunter.com/trends/destination-inspired-fragrance-mists.md) - [High-Shine Lip Oils](https://www.trendhunter.com/trends/dream-lip-oil.md)