# Soothing Skincare Partnerships Tower 28 and Pvolve Support Clear, Calm Skin Post-Workout By Laura McQuarrie | Published 2026-02-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tower-28-and-pvolve References: [drugstorenews](https://drugstorenews.com/tower-28-announces-pvolve-partnership) & [instagram](https://www.instagram.com/p/DU_L40eCdDE/?img_index=1)  Beauty brand Tower 28 and Pvolve, a specialist in low-impact functional fitness and unique resistance equipment, teamed up to bring the soothing SOS line to Pvolve Beauty Bars and retail across studio locations. Pvolve's newest official Beauty Bar partner is prized for being safe for sensitive skin, and beneficial for keeping skin calm and clear, especially after a sweaty workout. The SOS Rescue Spray, for example, takes the form of a dermatologist-approved toner with hypochlorous acid that's perfect for refreshing skin after a workout. Alongside Tower 28's hero SOS Rescue Spray, Pvolve is supporting active individuals with other favorites like the SOS Gel Cleanser, the SOS Recovery Cream and the SOS FaceGuard SPF. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 54% | Activity: 68% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Post-workout Skincare Integration:** Products designed specifically for immediate post-exercise use create opportunities to blur the line between fitness services and beauty routines with integrated in-studio offerings. - **Sensitive-skin-first Formulations:** Formulations prioritizing gentle actives like hypochlorous acid signal demand for dermatologist-approved, tolerance-focused lines that can redefine mainstream ingredient selection. - **Studio-retail Partnerships:** Co-branded retail placements inside fitness studios point to new revenue channels where experiential touchpoints and product discovery converge. ### Sectors Adopting This - **Fitness Studios:** Boutique studios that incorporate curated skincare assortments generate possibilities to extend member engagement beyond classes through on-site retail ecosystems. - **Dermocosmetic Brands:** Brands with clinical credibility stand to leverage performance-driven claims in active-lifestyle segments to capture consumers seeking efficacy and safety. - **Sporting-goods & Wearables:** Manufacturers of workout equipment and wearable tech can be disrupted by soft-good integrations that address post-workout skin care as part of the user experience. ## Related on Trend Hunter - [Decadent Lip Treatment Balms](https://www.trendhunter.com/trends/lipsoftie.md) - [Colorful Hydrating Lip Sticks](https://www.trendhunter.com/trends/tower-28-juicebalm-lip-balms.md) - [Hypoallergenic Body Washes](https://www.trendhunter.com/trends/sos-rescue-relief-body-wash.md) - [2-In-1 Cosmetic Powders](https://www.trendhunter.com/trends/getset-blur-set-matte.md) - [Low-Foam Gel Cleansers](https://www.trendhunter.com/trends/daily-balancing-gel-cleanser.md) - [Shimmery Eyeshadow Sticks](https://www.trendhunter.com/trends/gogo-cooling-shimmer-eyeshadow-stick.md) - [Sensitive Skin Pressed Powders](https://www.trendhunter.com/trends/getset-pressed-powder.md) - [Barrier Repair Moisturizers](https://www.trendhunter.com/trends/sos-daily-barrier-recovery-cream.md) - [Milk-Inspired Lip Jelly](https://www.trendhunter.com/trends/tower-28.md)