# Cartoon Stoner Sneakers The adidas Towelie Campus 80s Were Launched to Celebrate 4/20 By Riley von Niessen | Published 2021-04-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/towelie-campus-80s References: [sneakernews](https://sneakernews.com/2021/04/19/towelie-adidas-south-park-shoes-release-info/) & [adidas](http://adidas.com/?kijjnmgfd) In celebration of what many know as the marijuana holiday, [adidas](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants) unveiled its Towelie Campus 80s, a limited-edition release that pays homage to the [beloved 'South Park' character](https://www.trendhunter.com/trends/rick-and-morty-basketball). The sneakers boast textured uppers to match the [cartoon towel](https://www.trendhunter.com/trends/adidas-zponge), with the light blue shade of the material providing plenty of contrast to the tellingly pink eyes that are included on the tongues of the shoes. The sneakers are completed with white three-stripe branding, matching white soles, and blue laces. On the laces, adidas also includes a Towelie tag, which can either be left on the sneakers or taken off and used as a keychain. The sneakers come packaged in a co-branded adidas x South Park box. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 94% | Activity: 94% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Novelty Collaborations:** Brands can collaborate with pop culture icons to create limited edition products that cater to specific subsets of consumers. - **Nostalgia Marketing:** Using childhood memories or beloved cultural references to market products can resonate with consumers and create a sense of nostalgia. - **Customizable Merchandise:** Allowing customers to personalize or modify limited edition products can create a sense of exclusivity and encourage purchase. ### Sectors Adopting This - **Footwear:** Footwear companies can capitalize on the trend of limited edition releases and collaborations with popular media by launching exclusive and creative designs. - **Fashion:** Fashion brands can utilize pop culture references as a way to introduce novelty and originality into their collections and create buzz among consumers. - **Merchandise:** Brands who create merchandise based on pop culture references can drive sales and create brand loyalty by tapping into nostalgia and creating unique, collectible items. ## Related on Trend Hunter - [Cartoon Inspired Sneakers](https://www.trendhunter.com/trends/stan-smith-x-spongebob-squarepants.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md) - [Cartoon-Inspired Shoes](https://www.trendhunter.com/trends/freizeit.md) - [Character Footwear Crossover](https://www.trendhunter.com/trends/south-park-x-crocs-collection.md) - [Exclusive Hairy Textural Sneakers](https://www.trendhunter.com/trends/campus-00-1.md) - [Vibrant Cartoon-Themed Footwear](https://www.trendhunter.com/trends/heydude-x-spongebob.md) - [Stylish Collaborative Sneaker Models](https://www.trendhunter.com/trends/sl-72-sneaker.md) - [Sponge-Like Shoes](https://www.trendhunter.com/trends/adidas-zponge.md) - [Holiday Sneaker Capsules](https://www.trendhunter.com/trends/adidas-x-minecraft.md)