# Wood Fiber Towels These Kushel Towels Made with Wood are Superior Absorbent By John Magnus | Published 2018-11-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/towel-made-with-wood References: [kck.st](https://kck.st/2COIA4i) & [kushel.de](http://www.kushel.de) A Towel made with wood? Yes, these ones are made of beechwood. Kushel creates superior coziness from truly organic materials. The towel is a blend of [organic cotton](https://www.trendhunter.com/trends/gentlesoft-organic-cotton-sheet-set) and TENCEL Modal, providing [increased absorbency](https://www.trendhunter.com/trends/everlayer-1) and a [luxurious feel](https://www.trendhunter.com/trends/rebecca-udall). Kushel towels come in a 600 GSM thickness and the innovative eight-pearl stitch maximizes the surface for even more breathability. Kushel offers Cloud White (a slight off-white), Bae Rosé (a super soft pink) and Slate Grey colors. The towels are produced in Portugal for outstanding quality. Kushel makes it easy for people to live a more sustainable lifestyle, since it plants two trees for each towel sold and compensates the whole production emission and water consumption. Kushel is the first resource- and climate-positive textile brand. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 56% | Activity: 86% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Organic Towels:** The use of organic materials, such as beechwood, in towel production offers an opportunity for disruptive innovation in the textile industry. - **Increased Absorbency:** The development of towels with increased absorbency, like the blend of organic cotton and TENCEL Modal in Kushel towels, presents a disruptive innovation opportunity for the home goods industry. - **Sustainable Textiles:** The emergence of resource- and climate-positive textile brands, like Kushel, indicates a disruptive innovation opportunity in the textile industry that aligns with consumer demand for sustainable products. ### Where This Applies - **Textile Industry:** The textile industry could benefit from incorporating organic materials and developing textiles with increased absorbency, as seen in the Kushel towels. - **Home Goods Industry:** The home goods industry can tap into the growing demand for sustainable and eco-friendly products by offering towels made with organic materials and enhanced absorbency, like Kushel towels. - **Environmental Sustainability Industry:** The emergence of resource- and climate-positive textile brands presents a disruptive innovation opportunity within the environmental sustainability industry, as exemplified by Kushel's commitment to tree planting and compensation for production emissions and water consumption. ## Related on Trend Hunter - [Organic Cotton Towels](https://www.trendhunter.com/trends/plush-turkish-cotton.md) - [Waffle-Woven Bamboo Towels](https://www.trendhunter.com/trends/casacru-bamboo-towels.md) - [Bamboo Sugarcane Paper Towels](https://www.trendhunter.com/trends/tree-free-paper-towels.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [Strong Bamboo Towels](https://www.trendhunter.com/trends/panda-eco-paper.md) - [Eco Hospitality Towels](https://www.trendhunter.com/trends/turkish-towels.md) - [Perma-Black Towels](https://www.trendhunter.com/trends/black-towel-collection.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Refined Terry Bath Towels](https://www.trendhunter.com/trends/terry-bath-towel.md)