# Ultraviolet Concept Cleaners The Bathroom Towel Cleaner Invention Kills Allergies-Causing Bacteria By Alyson Wyers | Published 2014-11-05 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/towel-cleaner References: [fastcoexist](http://www.fastcoexist.com/3037686/change-generation/a-concept-bathroom-towel-cleaner-that-kills-bacteria-in-seconds) & [electroluxdesignlab](http://electroluxdesignlab.com/2014/submission/pure-towel/) This concept towel cleaner is capable of killing off bacteria in a matter of seconds. The Pure Towel is an [ultraviolet light cleaner](https://www.trendhunter.com/trends/ultraviolet-food-storage). It acts as a solution to airless bathrooms with poor ventilation that too often leave towels damp and smelly. Designed by student Leobardo Armenta for the 2014 [Electrolux](https://www.trendhunter.com/trends/wardrobe-dehumidifier) Design Lab challenge, the invention moves up and down at the push of a button, drying the towel with light and a fan. The Mexican design student explains how the towel cleaner addresses fast paced living by "reducing energy consumption and providing a positive impact on people's health by killing bacteria that cause allergies and respiratory diseases." The Pure Towel would also mean you would use [traditional laundry methods](https://www.trendhunter.com/trends/zera-lab-launbot) less. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 55% | Activity: 81% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Why This Trend Is Growing - **Ultraviolet Light Cleaners:** This trend presents an opportunity for the development of portable, efficient, and consumer-friendly ultraviolet light cleaners for various applications. - **Smart Home Solutions:** This trend opens up possibilities for integrating ultraviolet concept cleaners into smart home systems, enabling automated and efficient cleaning processes. - **Health-conscious Hygiene Products:** This trend showcases the potential for creating innovative and health-focused hygiene products, like the ultraviolet towel cleaner, to cater to the growing demand for cleaner living environments. ### Industries Being Reshaped - **Home Appliance:** The home appliance industry can explore the use of ultraviolet light cleaners in various products and appliances, revolutionizing the way we clean and maintain our homes. - **Hospitality:** The hospitality industry can benefit from incorporating ultraviolet concept cleaners in hotels and resorts to ensure cleaner and more hygienic environments for guests. - **Healthcare:** The healthcare industry has an opportunity to leverage ultraviolet light cleaners to enhance sanitation and reduce the spread of infections in hospitals, clinics, and healthcare facilities. ## Related on Trend Hunter - [Germ-Killing Clothing Cleaners](https://www.trendhunter.com/trends/clothing-care-appliance.md) - [UV Light Razor Cleaners](https://www.trendhunter.com/trends/purity-razor-sterilizer.md) - [Tubular Bathroom Body Dryers](https://www.trendhunter.com/trends/air-spa.md) - [Antimicrobial Towels](https://www.trendhunter.com/trends/titan-yarn.md) - [Hygienic At-Home Hand Dryers](https://www.trendhunter.com/trends/air-towel-hand-dryer.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md) - [Portable Toothbrush sanitizers](https://www.trendhunter.com/trends/clea-toothbrush-sanitizer.md) - [Dedicated Cleaning Tool Sanitizers](https://www.trendhunter.com/trends/sterilizer-2022.md) - [Bacteria-Killing Water Bottles](https://www.trendhunter.com/trends/uvc-selfcleaning-water-bottle.md)