# Urine as Fertilizer Towa by Guldkannan is a Golden Eco Watering-Can Concept By Jordan M | Published 2011-01-16 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/towa-by-guldkannan References: [fastcodesign](http://www.fastcodesign.com/1663056/almost-genius-a-watering-can-for-liquid-gold) & [guldkannan.se](http://www.guldkannan.se/) The Towa by Guldkannan is a ingenious green invention that seems gross at first, but quickly proves itself to be a startlingly effective alternative to traditional store-bought fertilizer. Whereas nitrogen-rich factory-made fertilizer causes a host of problems with runoff woes and energy-intensive production, this easy-to-use and [entirely sustainable product](https://www.trendhunter.com/trends/lanova-terra) uses human urine to do the dirty work of fertilizing -- an awesome innovation that will save you money *and* save the environment from some otherwise carbon-intensive fertilizer production. **Implications** - The alarmingly unusual fertilizing tool comes equipped with a [detachable spout](https://www.trendhunter.com/trends/nube) which optimizes its compact air for collection. Users can sit right on the easy to use pot, which is said to support over 300 pounds. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Fertilizers:** Using urine as fertilizer presents a disruptive innovation opportunity for the agriculture industry to adopt more sustainable practices. - **Alternative Fertilizer Production:** The use of urine as fertilizer opens up opportunities for disruptive innovation in the manufacturing and production of alternative fertilizers. - **Circular Economy in Agriculture:** Incorporating urine as fertilizer promotes the concept of a circular economy in agriculture, creating disruptive innovation opportunities for waste management and resource conservation. ### Industries Being Reshaped - **Agriculture:** The agriculture industry can explore new methods and technologies to incorporate urine as a sustainable fertilizer, disrupting traditional practices. - **Manufacturing:** The manufacturing industry can develop innovative processes and technologies for producing alternative fertilizers from urine, creating disruptive opportunities in the market. - **Waste Management:** The waste management industry can embrace urine as a valuable resource for fertilizer production, leading to disruptive innovations in waste treatment and resource recovery. ## Related on Trend Hunter - [Outdoor Pee Funnel Kits](https://www.trendhunter.com/trends/save-a-tree-pee.md) - [At-Home Urine Analysis Tools](https://www.trendhunter.com/trends/urine-analysis-tool.md) - [Pebble-Shaped Urine Scanners](https://www.trendhunter.com/trends/uscan.md) - [Fluorescent Nano Fertilizers](https://www.trendhunter.com/trends/nano-fertilizer.md) - [Toilet Tablet Health Tests](https://www.trendhunter.com/trends/urify1.md) - [Inflatable Portable Toilets](https://www.trendhunter.com/trends/airpot.md) - [Sustainable Sand-Filled Toilets](https://www.trendhunter.com/trends/sandi-toilet.md) - [Anti-Splashing Bathroom Fixtures](https://www.trendhunter.com/trends/modern-urinal-design.md) - [Disease Detection Toilet Tablets](https://www.trendhunter.com/trends/urify.md)