# eCommerce Giant-Branded Spirits Amazon Launched a Premium Spirit Brand in the UK Called Tovess By Grace Mahas | Published 2019-10-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/tovess References: [beveragedaily](https://www.beveragedaily.com/Article/2019/10/21/Amazon-launches-its-own-spirits-brand-Tovess) & [amazon](https://www.amazon.ca/?Ddgdgdg=&tag=trenhunt0f-20) eCommerce giant [Amazon](https://www.trendhunter.com/trends/gaba-labs) recently launched its first premium spirit brand in the UK called Tovess. So far the range consists of the Tovess Single Batch Crafted Dry Gin -- a premium dry gin that suitable for vegans and vegetarians, however, the brand plans to expand its portfolio shortly. The Tovess Single Batch Crafted Dry Gin is described as a 'well-balanced gin... created using a sophisticated blend of botanical ingredients, infused with individually distilled lime and grapefruit peels, giving it fruity notes and a smooth Mediterranean taste." The premium gin is distilled near Birmingham using copper pot stills for production. The Tovess Single Batch Crafted Dry Gin can be purchased online at amazon.co.uk for £24.99 and is available in the UK, France, and German. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Key Themes Behind This Trend - **Ecommerce Private Label Spirits:** The trend of eCommerce giants creating private label spirit brands for increased customer loyalty and potential market disruption. - **Craft Spirits in Retail:** The trend of retailers offering craft spirits as a way to enter the growing craft spirits market and differentiate from mass-produced products. - **Online Beverage Retail:** The trend of consumers purchasing their alcoholic beverages online, opening opportunities for innovation in the online beverage retail industry. ### Where This Applies - **Alcoholic Beverage Manufacturing:** New opportunities for innovative craft and premium spirits in the alcoholic beverage manufacturing industry as eCommerce giants enter the space. - **Ecommerce Retail:** eCommerce retail industry players are presented with the opportunity to expand into new markets and enhance customer loyalty through private label premium spirits. - **Logistics and Delivery:** New opportunities for logistics and delivery services to support the growth of the online beverage retail industry and meet increased consumer demand for home delivery. ## Related on Trend Hunter - [Vibrant Spirit Collections](https://www.trendhunter.com/trends/hoxton-spirits-1.md) - [Collaborative Retailer Gins](https://www.trendhunter.com/trends/ukiyo-japanese-nashi-pear-gin.md) - [Ancient Grain Japanese Gins](https://www.trendhunter.com/trends/ukiyo-gin.md) - [Ultra-Premium Small-Batch Gins](https://www.trendhunter.com/trends/tulchan-gin.md) - [Japanese Spiced Botanical Gins](https://www.trendhunter.com/trends/ukiyo-spirits.md) - [Tropical British Gin Spirits](https://www.trendhunter.com/trends/gordons-tropical-passionfruit-gin.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Single-Grain Japanese Spirits](https://www.trendhunter.com/trends/iconic-spirits.md) - [AI-Generated Gin Spirits](https://www.trendhunter.com/trends/aigin.md)