# Beauty Founder-Honoring Fragrances The Tova Beverly Hills Halo Fragrance is Vegan and Cruelty-Free By Michael Hemsworth | Published 2024-04-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tova-beverly-hills-halo References: [happi](https://www.happi.com/contents/view_breaking-news/2024-04-16/tova-beverly-hills-expands-qvc-offerings-with-halo-fragrance/) & [beautybytova](https://www.beautybytova.com/)  The Tova Beverly Hills [Halo](https://www.trendhunter.com/trends/hm-and-elf-cosmetics) fragrance is the latest scent from the brand crafted with its founder -- Tova Borgnine -- as the inspiration. The perfume boasts a [cruelty-free and vegan formulation](https://www.trendhunter.com/trends/vegan-leather-jacket) with premium ingredients in the mix to make it the [perfect floral fragrance](https://www.trendhunter.com/trends/hawaiian-floral) to pick up this springtime. The perfume gets its name from the way that Tova preferred to apply her fragrances: by spraying them in a halo around herself before walking into it with no direct application onto the skin or clothing. The Tova Beverly Hills Halo fragrance is reported to feature Calabrian bergamot, coconut, gardenia and warm musk notes throughout. The inherently feminine fragrance is meant to bring about an art of elegance and grace. TOVA Beverly Hills’ Halo is available in 3.4oz Eau De Parfum for $54.00 on QVC.com. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 87% | Activity: 98% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Founder-honoring Fragrances:** The trend celebrates the heritage of brand founders, creating emotional connections with consumers. - **Vegan-cruelty-free Formulations:** This trend emphasizes ethical and sustainable practices in beauty products, appealing to conscious consumers. - **Art of Elegance Scents:** This trend focuses on creating fragrances that evoke sophistication and grace, targeting consumers seeking refined experiences. ### Sectors Adopting This - **Beauty & Fragrance:** Opportunities for innovation lie in infusing personal stories and values of founders into product development, enhancing brand storytelling. - **Ethical Beauty:** Companies can differentiate by prioritizing vegan and cruelty-free formulations, catering to the growing demand for ethical beauty products. - **Luxury Lifestyle:** Luxury brands can capitalize on the trend by creating exclusive scents that embody sophistication and allure, appealing to discerning consumers. ## Related on Trend Hunter - [Indulgent Vegan Fragrances](https://www.trendhunter.com/trends/indulgent-vegan-fragrances.md) - [Elevated Vegan Fragrances](https://www.trendhunter.com/trends/skylar-perfume.md) - [Sensual Floral Fragrances](https://www.trendhunter.com/trends/flora-carnivora.md) - [Tofu-Inspired Fragrances](https://www.trendhunter.com/trends/baked-tofu-fragrance.md) - [California-Inspired Fragrance Lines](https://www.trendhunter.com/trends/halcyon-coast.md) - [Hawaiian Floral-Inspired Fragrances](https://www.trendhunter.com/trends/hawaiian-floral.md) - [Sophisticated Miniature Perfume Sets](https://www.trendhunter.com/trends/wonders-collection-mini-perfume.md) - [Alluring Clean Ingredient Perfumes](https://www.trendhunter.com/trends/uncommon-james-hard-feelings.md) - [Scent-Sensitive Home Fragrances](https://www.trendhunter.com/trends/octavia-morgan-home-fragrances.md)