# Ornately Jagged Knapsacks The Tourista Bag by Collina Strada Blends Punk Accents With Chic Styling By Michael Hemsworth | Published 2013-08-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tourista-bag-by-collina-strada References: [themag.it](http://www.themag.it/inspiration/2013/tourista-bag-by-collina-strada.html) & [needsupply](http://needsupply.com/tourista-bag.html?affiliate_id=98855&click_id={clickid}&utm_source=pepperjam) The concept of the knapsack has -- and continues to be -- a utilitarian style that's made for carrying whatever everyday essentials are necessary. However, with styles like the Tourista Bag by [Collina Strada](https://www.trendhunter.com/trends/baggu) taking precedent in the market there has been a distinct shift towards style over function. Instead of featuring a generous area for storage and the usual accents, the Tourista Bag by Collina Strada is more of a purse than a knapsack with the styling to prove it. Harshly chopped, descending [leather accents](https://www.trendhunter.com/trends/leather-bags) on the top meshed with strong brass colored hardware make the Tourista Bag by Collina Strada a true update to the previously panned style. Finely crafted in the USA, the Tourista Bag by Collina Strada is a modern take on an ignored style. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 62% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Fashion-forward Knapsacks:** Knapsacks are becoming more stylish with ornately jagged designs taking the lead. - **Punk-chic Fusion:** The Tourista Bag blends punk accents with chic styling to create a unique and innovative fusion. - **Form Over Function:** There is a trend towards prioritizing style over practicality in knapsack designs, as seen in the Tourista Bag. ### Who This Affects Most - **Fashion and Apparel:** The fashion industry can take advantage of the trend towards fashionable knapsacks by designing more unique and creatively designed bags. - **Accessories:** The accessories industry can also capitalize on the trend by producing unique and artistic knapsack accessories such as ornately designed straps and buckles. - **Retail:** Retail businesses can benefit from stocking more stylish and unique knapsacks like the Tourista Bag, and create themed displays to showcase them. ## Related on Trend Hunter - [Everyday Opulence Backpacks](https://www.trendhunter.com/trends/151-stealth-backpack.md) - [Capaciously Stylish Travel Backpacks](https://www.trendhunter.com/trends/stylish-travel-backpacks.md) - [Contemporary Travel Backpacks](https://www.trendhunter.com/trends/bis-classic-backpack.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Stylishly Versatile Travel Backpacks](https://www.trendhunter.com/trends/tracksmith-olmsted-pack.md) - [Cargo Pocket-Adorned Backpacks](https://www.trendhunter.com/trends/general-research-parasite-bag.md) - [Sophisticatedly Playful Backpack Designs](https://www.trendhunter.com/trends/fjallraven-kanken-koncept.md) - [Minimalist Accordion-Style Backpacks](https://www.trendhunter.com/trends/lundi-rubens-backpack.md) - [Stylish Camera-Friendly Backpacks](https://www.trendhunter.com/trends/carryfly-travel-backpack.md)