# Peruvian Tourist Editorials Josefien Rodermans Travels to Cusco in this Elegant Fashion Story By Jana Pijak | Published 2014-09-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tourist-editorial References: [honestlywtf](http://honestlywtf.com/editorials/cool-as-cusco/) & [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2014/03/cool-as-cusco-josefien-rodermans-by.html) Ruven Afanador captures blonde beauty Josefien Rodermans in this elegant, tourist editorial. Tatler's 'Cool as Cusco' series illustrates the beauty of the Peruvian city and highlights a wardrobe of [luxe and retro-themed fashions](https://www.trendhunter.com/trends/celines-zhangyuan-popup). Making one long for the lost days of summer, the editorial spotlights [floral dress prints](https://www.trendhunter.com/trends/contemporary-femininity), cropped bra tops and colored sandal heels that make us wish we were heading on vacation. This inspiring fashion story is not your typical tourist editorial that would take place on the busy streets of Paris or New York and instead embodies an old world charm. Instead of shooting in an urban venue, 'Cool as Cusco' illustrates the beauty, charm and authenticity of its small town location. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 67% | Activity: 34% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Authentic Tourism:** Tourism focusing on the authentic beauty of lesser-known locations. - **Retro-themed Fashion:** Fashion featuring retro styles, prints, and colors. - **Travel-inspired Editorials:** Editorials that inspire travel and wanderlust. ### Sectors Adopting This - **Tourism:** Tourism companies could focus on highlighting lesser-known locations and promoting authentic experiences. - **Fashion:** Fashion companies can incorporate retro styles and prints into their designs to attract consumers looking for nostalgia. - **Editorial and Publishing:** Editorial and publishing companies could create more travel-inspired content to tap into a growing audience of travel enthusiasts. ## Related on Trend Hunter - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Culturally-Inspired Travel Campaigns](https://www.trendhunter.com/trends/new-travel-campaign.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Nostalgic Luxury Pop-Ups](https://www.trendhunter.com/trends/celines-zhangyuan-popup.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md)