# Inclusive Tourism Campaigns The Latest Ad from Tourism Toronto Celebrates the City's Diversity By Katherine Pendrill | Published 2017-03-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tourism-toronto References: [cbc](http://www.cbc.ca/news/canada/toronto/new-toronto-tourism-campaign-1.4010690) & [youtube](https://www.youtube.com/watch?v=eS_tYWIoZzk) According to the latest ad from [Tourism Toronto](https://www.trendhunter.com/trends/festival-of-connoisseurs), "the views are different here." With everything from ballet dancers riding the subway to José Bautista's famous bat flip crammed into one minute-long clip, the ad provides an mesmerizing overview of what Toronto has to offer. The promotional ad for Toronto was created as a way to celebrate the city's "civic swagger," according to Tourism Toronto's executive VP and CMO Andrew Weir. Instead of offering one cohesive image of the city, the ad puts [Toronto's diversity and multiculturalism](https://www.trendhunter.com/trends/ink-the-rainbow) front and center with people of all backgrounds. The ad even features the tagline "all flavours are welcome" as a nod to inclusivity and acceptance. While the ad was not explicitly created as a way to differentiate Canada's largest city from the US, the campaign certainly sends the message that Toronto is a warm and welcoming place for [international travelers of all backgrounds](https://www.trendhunter.com/trends/travel-changed-me). ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Tourism:** The tourism industry can leverage inclusive marketing campaigns to attract a diverse range of travelers. - **Multiculturalism Marketing:** Businesses can promote their values of diversity and multiculturalism through marketing campaigns to appeal to socially conscious consumers. - **Acceptance Promotion:** Promoting acceptance and inclusivity can be a way for businesses to differentiate themselves and attract a wider customer base. ### Sectors Adopting This - **Hospitality Industry:** Hotels and resorts can incorporate inclusive designs and marketing campaigns to provide a welcoming experience to all guests. - **Travel Industry:** Travel agencies and airlines can tailor their offerings to cater to a wider range of travelers by promoting inclusivity and acceptance. - **Advertising Industry:** Ad agencies can help businesses promote inclusivity and diversity as part of their branding strategy, positioning them as socially responsible and attracting more customers. ## Related on Trend Hunter - [Canadian Tourism Campaigns](https://www.trendhunter.com/trends/caleb-simpson.md) - [Localized Hotel Offerings](https://www.trendhunter.com/trends/live-local-stay-w.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Cinematic Canadian Hotel Campaigns](https://www.trendhunter.com/trends/make-special-happen.md) - [Filipino-Perspective City Campaigns](https://www.trendhunter.com/trends/of-course-hong-kong.md) - [Inclusive Sports Initiatives](https://www.trendhunter.com/trends/hockey-for-all.md) - [Civic-Led Buy Local Campaigns](https://www.trendhunter.com/trends/love-local.md) - [Canadian-Focused Campaigns](https://www.trendhunter.com/trends/look-for-the-leaf.md) - [Unique City-Based Culinary Tours](https://www.trendhunter.com/trends/tasty-tours.md)