# Interactive Yodeling Billboards This Tourism Marketing Stunt Has People Yodel for a Trip By Laura McQuarrie | Published 2015-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tourism-marketing References: [adweek](http://www.adweek.com/adfreak/yodeling-country-man-charms-stressed-city-dwellers-live-ad-swiss-tourism-stunt-165814) In the Swiss region of Graubünden, a unique tourism marketing stunt was set up. If someone on the street asked you to yodel, would you do it? What about if there was a free trip at stake? Using an interactive digital screen set up on a public street, Graubünden tourism was promoted by having a man in the mountains onscreen call out to people passing by in real-time. They were then challenged to give their best yodel for the chance to take a quick vacation to a picturesque mountain town. The tourism marketing stunt is similar to [Heineken's](https://www.trendhunter.com/trends/feel-the-alps) Departure Roulette, which also challenges people to make a spontaneous decision and let all other plans fly in the wind. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 28% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Digital Marketing:** Expanding the use of interactive digital screens in marketing campaigns to engage and attract consumers. - **Real-time Engagement:** Utilizing real-time interaction with consumers to create memorable experiences and increase brand awareness. - **Spontaneous Decision-making:** Encouraging consumers to make impulsive decisions and embrace new experiences for marketing purposes. ### Who This Affects Most - **Tourism:** Incorporating interactive marketing strategies in the tourism industry to attract and engage potential visitors. - **Advertising:** Leveraging real-time engagement techniques to create impactful advertising campaigns that resonate with consumers. - **Entertainment:** Using spontaneous decision-making to enhance entertainment experiences and drive consumer engagement in the entertainment industry. ## Related on Trend Hunter - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Nature-Reconnecting Outdoor Campaigns](https://www.trendhunter.com/trends/reconnect-with-nature.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Interactive Sandwich Billboards](https://www.trendhunter.com/trends/sandwich-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md)