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# Scandinavian Tourism Hotlines
The Swedish Number Connects Callers to Swedes for Open Conversation

By M | Published 2016-04-09 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/tourism-hotline
References: [mentalfloss](http://mentalfloss.com/article/78328/new-international-hotline-will-connect-you-random-swede) & [theswedishnumber](http://theswedishnumber.com/)

The Swedish Number is a unique [tourism hotline](https://www.trendhunter.com/trends/holiday-wish-line) that connects callers from around the world with random Swedish citizens to form an [open flow of conversation](https://www.trendhunter.com/trends/whisperly-app) about the region. The number is put in place by the [Swedish Tourist Association](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions) that pairs callers from across the globe to Swedish volunteers willing to take calls and have unscripted conversation about whatever comes to mind.

The platform is an ideal solution for consumers looking to learn more about the Europe nation. The hotline is put in place to spark curiosity about Sweden while simultaneously working in conjunction with the nations Freedom of the Press Act. Callers can ask the volunteers about anything to do with the country and strike up authentic conversation about places to see, things to do and the culture with a resident from the area.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 24% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Virtual Tourism Hotlines:** Opportunity to create hotlines in other countries that connect callers with locals to have unscripted conversations and learn about the region.
- **Curiosity-based Travel Experiences:** Opportunity to develop unique travel experiences focused on open conversations and authentic interactions with locals.
- **Interactive Cultural Exchange Platforms:** Opportunity to create online platforms that facilitate global cultural exchange through open conversations between residents and callers from different countries.

### Where This Applies

- **Tourism:** Opportunity for tourism organizations and travel agencies to enhance their offerings by incorporating virtual tourism hotlines and curiosity-based travel experiences.
- **Technology:** Opportunity for technology companies to develop interactive platforms and apps that facilitate global cultural exchange and open conversations between people from different countries.
- **Communications:** Opportunity for communications companies to provide services and infrastructure for virtual tourism hotlines and interactive cultural exchange platforms.

## Related on Trend Hunter

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- [Global Phone Call Solutions](https://www.trendhunter.com/trends/virtual-phone-number1.md)
- [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md)
- [Swedish Candy Pop-Ups](https://www.trendhunter.com/trends/bubs-sweeteasy.md)
