# Hatefully Patriotic Ads These Witty Romanian Tourism Ads Take Multiple Shots at Britain By Paul Maccarone | Published 2013-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tourism-ads References: [designtaxi](http://designtaxi.com/news/360423/Cheeky-Romanian-Poster-Ads-Make-Fun-Of-The-British/) & [gmp.ro](http://www.gmp.ro/ro/) The new series of Romanian tourism ads come with some bite directed straight at Britain. The ads are a result of the campaigns in Britain that were against Romanian and Bulgarian immigrants. The clever tourism ads have taken a witty, albeit slightly aggressive approach to its main theme. The advertisements are done with a minimalist theme to highlight the clever message written on each one. With sayings like, "Summer here lasts three months, not three hours," and a slogan of "We may not like Britain, but you'll love Romania," it's easy to see the lighter side of the ads. The campaign was created by Romanian newspaper 'Gandul' in collaboration with 'GMP Advertising.' Regardless of how the ads are received, the creativity of the campaign certainly cannot be ignored. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Aggressive Tourism Ads:** There is an opportunity for disruptive innovation in creating aggressive ad campaigns that challenge stereotypes and evoke strong emotions. - **Minimalist Advertising:** The minimalist approach in advertising allows for a focus on clever messaging, opening up opportunities for disruptive innovation in delivering impactful messages with fewer elements. - **Witty Nationalistic Ads:** Creating witty nationalistic ads can be a disruptive innovation opportunity to engage audiences by highlighting cultural differences in a humorous way. ### Industries Being Reshaped - **Tourism:** In the tourism industry, there is a potential for disruptive innovation in creating bold and provocative ad campaigns to attract attention and challenge preconceptions. - **Advertising:** The advertising industry can explore disruptive innovation in utilizing minimalist design and clever messaging to create impactful and memorable campaigns. - **Media and Publishing:** In the media and publishing industry, there is an opportunity for disruptive innovation in collaborating with advertisers to create attention-grabbing campaigns that generate buzz and discussion. ## Related on Trend Hunter - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Brighton Retail Launch Ads](https://www.trendhunter.com/trends/ikea-brighton.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Summer-Forward Food Billboards](https://www.trendhunter.com/trends/let-your-summer-side-out.md) - [Cross-Border Condiment Campaigns](https://www.trendhunter.com/trends/smuggler-marmite.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)