# Sporty Pizza Brand Ambassadors Pizza Hut is Looking for a Brand Ambassador to Tour US Colleges By Katherine Pendrill | Published 2016-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/tour-us-colleges References: [munchies.vice](https://munchies.vice.com/en/articles/pizza-hut-is-going-to-pay-a-college-sports-fan-50k-to-wander-around-the-us-eating-pizza) & [blog.pizzahut](http://blog.pizzahut.com/flavor-news/calling-all-pizza-loving-sports-fans/) [Pizza Hut](https://www.trendhunter.com/trends/pizza-huts-new-commercial) recently announced that it is launching a search for brand ambassador to tour US colleges and document the experience on social media. With many brands trying to increase engagement at the college-level, this new promotion demonstrates one strategy that food companies can use to tie their products to certain rituals such as [sporting events](https://www.trendhunter.com/trends/big-dinner-box). The search for the 'Pizza Hut All-American' entails finding an athletic, sports-loving student willing to travel across the country and tour US colleges. The brand ambassador will have to attend as many NCAA Division 1 games as possible and document their experience on social media in order to show "how Pizza Hut is fueling fandom and celebrating NCAA championship." The job pays $50,000 for the year and is pegged as the "opportunity of a lifetime" for any pizza-loving sports fan. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 26% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Campus Brand Ambassadors:** There is a growing trend of brands seeking brand ambassadors to tour college campuses and engage with students. - **Social Media Documentation:** Brands are increasingly using social media platforms as a way to document and promote their on-campus activations or experiences. - **Sports-focused Marketing:** Food companies are leveraging the popularity of sporting events to connect their products with the excitement and rituals associated with sports. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore the opportunity of hiring brand ambassadors to create buzz and engage with college students. - **Marketing and Advertising:** Marketing and advertising agencies can offer their services to brands looking to develop and execute campus ambassador programs that target specific college demographics. - **Sports and Entertainment:** The sports and entertainment industry can collaborate with food brands to create unique fan experiences and integrate products into sporting events. ## Related on Trend Hunter - [College Student-Focused Ambassador Applications](https://www.trendhunter.com/trends/planters-nutmobile1.md) - [Delivery Driver-Centric Pizza Ads](https://www.trendhunter.com/trends/pizza-huts-new-commercial.md) - [Pizza Box Resume Deliveries](https://www.trendhunter.com/trends/resume-deliveries.md) - [Second-Screen Sidekicks](https://www.trendhunter.com/trends/hutty.md) - [Pizza Box Resumes](https://www.trendhunter.com/trends/reszames.md) - [Pizza Brand Mini Basketballs](https://www.trendhunter.com/trends/mini-basketballs.md) - [Singer Pizza Collaborations](https://www.trendhunter.com/trends/crafted-flatz.md) - [Celebratory Free Pizza Promotions](https://www.trendhunter.com/trends/national-pizza-party-day.md) - [Rewarding Pizza Party Promotions](https://www.trendhunter.com/trends/pizza-hut-and-partiful.md)