# Backwards Travel Tour Videos Messe Kopp Takes Viewers on a Reversed Walking Tour of Jerusalem By Gil Cohen | Published 2013-03-24 | World Source: Trend Hunter, https://www.trendhunter.com/trends/tour-of-jerusalem References: [petapixel](http://www.petapixel.com/2013/03/18/a-mind-bending-reversed-stroll-through-downtown-jerusalem-shot-in-one-take/) & [youtube](http://www.youtube.com/watch?feature=player_embedded&v=X6jprOZ29wY) Simply walking down one of the most popular streets in Jerusalem, [YouTube](https://www.trendhunter.com/trends/wine-tv) user Messe Kopp goes viral because of the real-life special effects that happen when you go on a [backwards tour of Jerusalem](https://www.trendhunter.com/trends/sseennapp). Everything seems so much more intense and magical when played in reverse; champagne pours back into the bottle, [clothes defy gravity](https://www.trendhunter.com/trends/serena-antigravity-humidifier), cyclists go in reverse circles and even the people in the background appear to be participating as they walk backwards. Carefully planned from start to finish, the video managed to impress, garnering over two million views within a few days. A straightforward tour of Jerusalem becomes a magic show when watched in reverse, captivating audiences with a walk down the street. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 4% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Reverse Tourist Attractions:** Reversing the typical tourist experience by offering backwards walking tours could bring a unique and immersive element to traditional city sightseeing. - **Backwards Special Effects:** Incorporating backwards filming and special effects into marketing content could create a unique and mesmerizing viewing experience for audiences. - **Retrofuturism Aesthetic:** The backwards travel trend could inspire a new aesthetic direction in design and media, combining retro elements with futuristic technology. ### Who This Affects Most - **Tourism:** Backwards walking tours could create a new type of tourist experience and attract those seeking unique and immersive activities. - **Marketing:** Incorporating backwards filming and special effects into marketing campaigns could capture attention and create a memorable brand image. - **Media Production:** The retrofuturistic aesthetic inspired by the backwards travel trend could influence the production of films, TV shows, and other media content. ## Related on Trend Hunter - [Visual Journey Mapping](https://www.trendhunter.com/trends/travel-map-video.md) - [Virtual City Explorers](https://www.trendhunter.com/trends/city-explorers.md) - [Reversible High-Top Unique Footwear](https://www.trendhunter.com/trends/bwd-high.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Green Tourism-Focused Video Series](https://www.trendhunter.com/trends/hong-kong-tourism-board.md) - [Feature-Length Wine Videos](https://www.trendhunter.com/trends/wine-tv.md) - [Reinterpreted Immersive Events](https://www.trendhunter.com/trends/wizard-of-oz-360.md) - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Spatial Video Exercise Bicycles](https://www.trendhunter.com/trends/holobike.md)