# Hater-Referencing Tour Tees The Beyoncé Formation Tour Merchandise Calls Out Her Nay-Sayers By Alyson Wyers | Published 2016-04-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tour-merchandise References: [refinery29](http://www.refinery29.com/2016/04/109449/beyonce-formation-tour-merchandise) There has already been much drama surrounding the cultural event known as the Lemonade visual album (which was released last weekend), but Beyoncé is showing she ain't sorry with her Formation tour merchandise. The tour of the singer's new album kicked off on April 27th in Miami, Florida. Many of Queen Bey's fans took to social media platforms like [Instagram](https://www.trendhunter.com/trends/ccred) and [Twitter](https://www.trendhunter.com/trends/x-merch-collection) to display the controversy-referencing merch available for purchase. This includes black t-shirts reading 'Boycott Beyoncé,' which allow members of the beyhive to put their middle fingers up to the haters. Smartphone cases toting the same ironic message are also included as official tour merchandise. According to [Refinery29](https://www.trendhunter.com/trends/nose-dive-podcast), this is in response to those opposed to Yoncé's politically charged Super Bowl performance who felt it was anti-police. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 64% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Why This Trend Is Growing - **Controversy-referencing Merchandise:** Opportunities to create merchandise that addresses controversial topics or events and empowers fans. - **Social Media Promotion:** Innovative ways for artists to use social media platforms to showcase and sell merchandise directly to fans. - **Political Activism in Art:** The use of art and performance to make political statements and challenge societal norms. ### Industries Being Reshaped - **Fashion Merchandising:** The fashion industry can create merchandise that sparks conversation and allows consumers to express their opinions. - **Digital Marketing:** Opportunities to utilize social media platforms to promote and sell merchandise directly to consumers. - **Entertainment:** The entertainment industry can leverage controversial events to create unique merchandise and engage with fans. ## Related on Trend Hunter - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Viral Criminal Merchandise](https://www.trendhunter.com/trends/i-can-fix-him.md) - [Stylish Platform-Branded Merchandise](https://www.trendhunter.com/trends/onlyfans-2.md) - [Kpop Streetwear Sporty Merch](https://www.trendhunter.com/trends/blackpink-x-paris-saintgermain.md) - [Music-Themed Apparel Lines](https://www.trendhunter.com/trends/blackpink-and-fragment.md) - [Limited-Edition Film-Inspired Apparel](https://www.trendhunter.com/trends/wicked-collection.md) - [Social Media-Inspired Merch Ranges](https://www.trendhunter.com/trends/x-merch-collection.md) - [Iconic Touring Artist Makeup](https://www.trendhunter.com/trends/madonnas-makeup.md) - [Singer-Centric Graphic Apparel Capsules](https://www.trendhunter.com/trends/billie-eilish-capsule.md)