# Chinese Holiday Jackets Maharishi is Celebrating Chinese New Year with an Embroidered Tour Jacket By Malika Renee Butss | Published 2016-02-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tour-jacket References: [hypebeast](http://hypebeast.com/2016/2/maharishi-year-of-the-monkey-jacket) & [maharishistore](https://www.maharishistore.com/browse/c-Man-1/c-Outerwear-17/) As the [Chinese New Year product releases](https://www.trendhunter.com/trends/year-of-the-snake-1) continue to roll in, London-based label [Maharishi](https://www.trendhunter.com/trends/wave-prophecy-ls-1) is adding to the celebratory drops with a beautifully detailed tour jacket. Paying homage to the Year of the Monkey, the British brand juxtaposed its signature aesthetic with graphics that are inspired by Chinese mythology. Re-imagining the Monkey God as two edgy skeletons who are taking over the world, Maharishi creates a contemporary jacket that references a traditional Chinese style. The jacket is lined in DPM: MAH.SAT and features Europe-printed silk and a special [NASA](https://www.trendhunter.com/trends/stone-islands-metal-mesh-jacket)-inspired patch that decorates its chest. Consumers have the choice of purchasing this tour jacket in black, navy or olive tones. The piece is available online while supplies last. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 70% | Activity: 30% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Chinese New Year Fashion:** Opportunity for brands to create limited edition products that celebrate Chinese New Year and incorporate traditional Chinese aesthetics. - **Graphic Embroidery:** Use of intricate embroidery techniques to add detailed graphics and storytelling elements to apparel. - **Cultural Collaboration:** Collaboration between brands from different cultures to create unique fashion pieces that merge traditional and contemporary styles. ### Where This Applies - **Fashion:** Incorporating Chinese New Year themes in their designs to tap into the growing market of consumers interested in cultural celebrations. - **Apparel Manufacturing:** Developing expertise in intricate embroidery techniques and employing skilled craftsmen to add value and uniqueness to their products. - **E-commerce:** Providing a platform for brands to sell their limited edition Chinese New Year products online, reaching a wider audience globally. ## Related on Trend Hunter - [Lunar New Year Fashion](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang.md) - [New Year Pet Apparel](https://www.trendhunter.com/trends/adidas-chinesestyle-track-jacket.md) - [Dragon-Inspired Luxury Coats](https://www.trendhunter.com/trends/dragoninspired-luxury-coats.md) - [Chinese Heritage-Honoring Streetwear](https://www.trendhunter.com/trends/chinese-new-year-collection-1.md) - [Pet Lunar Apparel](https://www.trendhunter.com/trends/chinesestyle-pet-jackets.md) - [Lunar Festivity-Inspired Fashion Capsules](https://www.trendhunter.com/trends/year-of-the-dragon-collection-2.md) - [Chinese Motif-Inspired Streetwear](https://www.trendhunter.com/trends/bape-1.md) - [Lunar New-Year Luxury Fashion](https://www.trendhunter.com/trends/year-of-the-snake-collection.md) - [Inaugural New Year Fashions](https://www.trendhunter.com/trends/maison-margiela-lunar-new-year-collection.md)