# Cyclist-Photographing Sheep The Tour De France Yorkshire Will Be Shot by Sheep with Sony Cameras By Laura McQuarrie | Published 2014-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/tour-de-france-yorkshire References: [sony](http://www.sony.co.uk/electronics/action-cam/t/action-cam) & [sony](http://www.sony.co.uk/) This year, all the action at the 2014 Tour de France Yorkshire leg will be captured by a rather unusual sort of cameramen—or camera-animals. For the event, [Sony](https://www.trendhunter.com/trends/sony-cybershot) recruited five sheep from Harrogate's Harewell Hall Farm to serve as "sheepcams" outfitted with the [Sony HD AS100VR ActionCam](https://www.trendhunter.com/trends/insta360-x4-bmw-motorrad-limited-edition) on a modified dog harness. Even though you might expect that the footage might be a little wobbly, the camera is equipped with Advance SteadyShot stabilization that results in blur-free captures. As well, the splash-proof cameras will work rain or shine and come with a waterproof case if there happens to be a torrential downpour. Farmer Ian Hammond of the Harewell Hall Farm will be able to control the [five sheepcams remotely](https://www.trendhunter.com/trends/xplra-10) through a live view remote, so there's really no way that the sheep won't give you a good look at the race. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 100% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Animal-captured Footage:** Using animals as cameras to capture unique perspectives and experiences. - **Outdoor Action Cameras:** Developing advanced camera technology specifically designed for outdoor activities and extreme sports. - **Remote Camera Control:** Advancing remote control technology to allow for precise control and monitoring of cameras in real-time. ### Where This Applies - **Sports Technology:** Integrating technology into sports events to enhance the viewing experience and provide new perspectives. - **Outdoor Adventure:** Creating durable and waterproof camera equipment for outdoor enthusiasts and adventurers. - **Livestock Farming:** Exploring innovative applications for livestock farming, such as remote camera monitoring and control. ## Related on Trend Hunter - [Animal-Perspective Video Cameras](https://www.trendhunter.com/trends/imaging-system-1.md) - [Light-Equipped Cyclist Dash Cams](https://www.trendhunter.com/trends/bike-dash-cam.md) - [Pet-Taken Camera Initiatives](https://www.trendhunter.com/trends/heartography.md) - [Point-and-Shoot-Inspired Action Cams](https://www.trendhunter.com/trends/sony-cybershot.md) - [Pig-Weighing Pen Cameras](https://www.trendhunter.com/trends/dol-sensors.md) - [Camera-Equipped Smart Helmets](https://www.trendhunter.com/trends/yashica-x-im-back-virtusx1.md) - [Freeride Brand Partnerships](https://www.trendhunter.com/trends/2025-freeride-world-tour.md) - [4k Camera-Integrated Cycling Headlights](https://www.trendhunter.com/trends/cycling-headlight.md) - [Temperature-Tracking Pet Cameras](https://www.trendhunter.com/trends/portable-pet-camera.md)